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Inbound Marketing focuses on attracting prospects that are interested in what you’re offering and building valuable long-term relationships. After all, isn’t that what you want from your marketing?

Inbound Marketing focuses on attracting prospects that are interested in what you’re offering and building valuable long-term relationships. After all, isn’t that what you want from your marketing?

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How To Evaluate Your Inbound Marketing Performance

In evaluating your Inbound Marketing performance, the first step is to understand that there’s a huge difference between website analytics and marketing analytics. People that are only measuring the website metrics are only looking at one piece of the inbound marketing puzzle. The channels that feed into your website are what need to be measured accurately [...]

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