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Want to learn more about how we approach online challenges? From our success stories to industry trends, we strive to make the Knowmad blog a valuable resource, one we hope you’ll learn from on a consistent basis.

AdWords Campaign Experiments: Why You Should Be Using It & How

AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that ... Read More

Topics: PPC

Top 3 PPC Ad Extensions: How to Use Them & When

Before you know how and when to use PPC ad extensions, you need to know what they are, the different types available, and why they are needed in the first place. Essentially, Google tends to update its AdWords ad extensions on a regular basis. Therefore, you should only learn about the 3 most popular and long lasting extensions and how to best apply ... Read More

Topics: PPC

The Hard Truth About Search Engine Optimization Prices

How much do search engine optimization prices cost? And what can you reasonably expect to pay for the best SEO services? Read on to learn more about the prices for SEO services.

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Topics: SEO

Intro To Kissmetrics

The following guest post is from our friends over at Kissmetrics.

Today's marketers have a much bigger role in growing a company than the marketers from just a decade or two ago. With an increasingly amount of channels and messages, it's now the marketers primary job to fuel growth for a company.

... Read More

How Inbound Marketing to Seniors Can GROW Occupancy Rates

Almost all senior living facilities experience occupancy rate volatility. One month your community can be at high utilization and then you can suddenly find yourself with vacancies to fill. Now what?

Marketing to seniors can be challenging. Unless there is an unexpected change or event, the sales process can be long and ... Read More

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