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Archive for the ‘Online Business’ Category

Help! They Stole My Content!

Online plagiarism is a tough and frustrating problem; each plagiarism situation is different and the overall problem isn’t going away. The content in need of protection could be copy, images, sounds, videos or other varied types of content. It becomes a little easier to address when you know where to start. In our industry, we most often see content theft […]

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Business Forecast – Partly Cloudy

Now that “the cloud” has reached mainstream media with Microsoft’s “To the Cloud” marketing campaign, I felt it was time to address the risks and rewards of this next evolution of the Internet. In a nutshell, the cloud is Internet-based computing that enables the sharing of resources, software, and information. A commonly used analogy is […]

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Why Thoughtful Web Design Matters

“The desire for symmetry, for balance, for rhythm is one of the most inveterate of human instincts.”—Edith Wharton, Pulitzer-prize winning novelist, writer, and designer Here’s some advice that might be hard to swallow: The colors, fonts, spacing and imagery on your website could be the difference between a user purchasing from you or choosing a […]

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Why do you have a Website?

One of my favorite questions to ask prospective clients is why they have or want a Website. Granted, in 2010, it’s de rigueur for a business to have a Website. However, building a Website just because everyone else is doing it is an unsatisfactory reason that will produce limited results at best. If you don’t […]

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How to Create a Business Fan Page on Facebook

Facebook is an important marketing communication tool for businesses of all sizes. Businesses are using Facebook Fan Pages to promote brands, send out event invites, broadcast company updates, conduct crowd sourcing research and otherwise stay in touch with a loyal customer base. From international brands to your local corner store, businesses of all sizes use […]

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Does Your Website Generate Sales Leads?

Your corporate website can play a critical role in your organization beyond simply communicating your products and services. It can be a key component in your overall business strategy. And it can also be a powerful tool for your sales team by gathering leads, warming prospects and supporting the post-sell process.

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