Now that “the cloud” has reached mainstream media with Microsoft’s “To the Cloud” marketing campaign, I felt it was time to address the risks and rewards of this next evolution of the Internet. In a nutshell, the cloud is Internet-based computing that enables the sharing of resources, software, and information. A commonly used analogy is [...]
During my travels in Italy this fall, I witnessed both the beauty of this historic country as well as the impact that neglect has on its ancient structures. Indeed, a common job in the country is in the maintenance and restoration of its architecture, art and books. Likewise, in today’s business world, the heart of [...]
“The desire for symmetry, for balance, for rhythm is one of the most inveterate of human instincts.”—Edith Wharton, Pulitzer-prize winning novelist, writer, and designer Here’s some advice that might be hard to swallow: The colors, fonts, spacing and imagery on your website could be the difference between a user purchasing from you or choosing a [...]
One of my favorite questions to ask prospective clients is why they have or want a Website. Granted, in 2010, it’s de rigueur for a business to have a Website. However, building a Website just because everyone else is doing it is an unsatisfactory reason that will produce limited results at best. If you don’t [...]
Facebook is an important marketing communication tool for businesses of all sizes. Businesses are using Facebook Fan Pages to promote brands, send out event invites, broadcast company updates, conduct crowd sourcing research and otherwise stay in touch with a loyal customer base. From international brands to your local corner store, businesses of all sizes use [...]
Your corporate website can play a critical role in your organization beyond simply communicating your products and services. It can be a key component in your overall business strategy. And it can also be a powerful tool for your sales team by gathering leads, warming prospects and supporting the post-sell process.
Our experience building value-added Web sites for businesses has shown us that one of the best ways to improve your Web site ROI is to implement features that enhance customer service. We’ve helped many companies leverage their website to reduce customer support costs and improve brand loyalty by adding some thoughtful features.
Anyone who has ever personally been on a limited budget is familiar with the search for inexpensive ways to improve and extend the life of something we own. The answer usually lies in viewing the object from a different perspective. Businesses have budgets too and in today’s environment, those budgets are being squeezed. But one [...]
A successful organization has a purpose for existing and a mission that drives it forward and strengthens its position in the marketplace. An organization’s Web site is how it exists online and should also have a purpose and mission that strengthens its position in the online marketplace. The purpose of your Web site may be to share information [...]