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Archive for the ‘Web Strategy’ Category

Planning for Responsive Web Design

Responsive Web Design has become the most popular way to serve users of mobile devices, like smartphones and tablets. Knowmad has been out front on this trend because we recognized early on that responsive design was a cost-effective and easy-to-maintain way to increase your response rate and lead generation on mobile devices. (See the article Industry Watch: […]

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Your Next Internet Marketing Plan in 4 Steps

Internet Marketing planning is most effective when it’s simplified because you reduce the risk of being distracted from your goal. It’s very easy to over-complicate Internet Marketing and we’ve found that if you can’t easily explain the plan to market online and tie it back to financial goals, there is a significant risk of disappointment. […]

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Is Your Business Lost on the Web?

Last Fall, we reached out to local business leaders to get their input on how they are strategically using the Internet to grow. Not surprisingly, the results showed that companies that invest in their online presence are seeing valuable returns. What surprised us was the confusion between activity and expected results. Businesses are literally lost […]

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Knowmad Partners with Johnson C. Smith University (JCSU) to Redesign University Website

Johnson C. Smith University and Knowmad are in process of building a new .edu website for the university. There is a lot of excitement about the new web presence for the university, both at the university and at Knowmad. The new website will more accurately represent the opportunities that the university offers and will offer […]

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Business Forecast – Partly Cloudy

Now that “the cloud” has reached mainstream media with Microsoft’s “To the Cloud” marketing campaign, I felt it was time to address the risks and rewards of this next evolution of the Internet. In a nutshell, the cloud is Internet-based computing that enables the sharing of resources, software, and information. A commonly used analogy is […]

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Facebook for B2B Businesses

As Facebook and social media have become more prominent in our daily lives, businesses have been moving into the social media arena in search of customers. At Knowmad, we’ve explored Facebook and decided it’s not the ideal avenue for us but it’s not to be ignored. Why? Customers and prospects typically don’t look for us […]

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