Whenever I talk to a prospect who is planning a website redesign, I start with asking why. As Simon Sinek exhorts in his TED talk, knowing your why creates inspiration. What I’ve learned is that getting to the why isn’t always easy. It’s often easier to fall into the assumption that a new website will […]
Responsive Web Design has become the most popular way to serve users of mobile devices, like smartphones and tablets. Knowmad has been out front on this trend because we recognized early on that responsive design was a cost-effective and easy-to-maintain way to increase your response rate and lead generation on mobile devices. (See the article Industry Watch: […]
Internet Marketing planning is most effective when it’s simplified because you reduce the risk of being distracted from your goal. It’s very easy to over-complicate Internet Marketing and we’ve found that if you can’t easily explain the plan to market online and tie it back to financial goals, there is a significant risk of disappointment. […]
Last Fall, we reached out to local business leaders to get their input on how they are strategically using the Internet to grow. Not surprisingly, the results showed that companies that invest in their online presence are seeing valuable returns. What surprised us was the confusion between activity and expected results. Businesses are literally lost […]
A collaborative sales and marketing process can create a virtuous cycle of success. How does a company create an online sales and marketing plan that delivers consistent results?
The first contact your company has with a prospect is often through your website. What is your virtual sales presence saying to prospects?
The future of the web will be driven by our core humanity. What does that mean for technologists and business owners?
Johnson C. Smith University and Knowmad are in process of building a new .edu website for the university. There is a lot of excitement about the new web presence for the university, both at the university and at Knowmad. The new website will more accurately represent the opportunities that the university offers and will offer […]
Now that “the cloud” has reached mainstream media with Microsoft’s “To the Cloud” marketing campaign, I felt it was time to address the risks and rewards of this next evolution of the Internet. In a nutshell, the cloud is Internet-based computing that enables the sharing of resources, software, and information. A commonly used analogy is […]
As Facebook and social media have become more prominent in our daily lives, businesses have been moving into the social media arena in search of customers. At Knowmad, we’ve explored Facebook and decided it’s not the ideal avenue for us but it’s not to be ignored. Why? Customers and prospects typically don’t look for us […]