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Archive for the ‘Web Strategy’ Category

Knowmad Partners with Johnson C. Smith University (JCSU) to Redesign University Website

Johnson C. Smith University and Knowmad are in process of building a new .edu website for the university. There is a lot of excitement about the new web presence for the university, both at the university and at Knowmad. The new website will more accurately represent the opportunities that the university offers and will offer [...]

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Business Forecast – Partly Cloudy

Now that “the cloud” has reached mainstream media with Microsoft’s “To the Cloud” marketing campaign, I felt it was time to address the risks and rewards of this next evolution of the Internet. In a nutshell, the cloud is Internet-based computing that enables the sharing of resources, software, and information. A commonly used analogy is [...]

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Usable Forms: A Recap

In November, I was privileged to present to the Charlotte User Experience Group on the subject of form usability. The talk was well-attended with a great discussion following. Designers and developers in Charlotte, take note: this group, organized by the talented Bermon Painter, is a hidden gem, filled with bright web professionals from varying backgrounds.

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Facebook for B2B Businesses

As Facebook and social media have become more prominent in our daily lives, businesses have been moving into the social media arena in search of customers. At Knowmad, we’ve explored Facebook and decided it’s not the ideal avenue for us but it’s not to be ignored. Why? Customers and prospects typically don’t look for us [...]

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Why Thoughtful Web Design Matters

“The desire for symmetry, for balance, for rhythm is one of the most inveterate of human instincts.”—Edith Wharton, Pulitzer-prize winning novelist, writer, and designer Here’s some advice that might be hard to swallow: The colors, fonts, spacing and imagery on your website could be the difference between a user purchasing from you or choosing a [...]

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