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Leveraging social media is a great way to improve your Internet Marketing by extending your networking circle beyond the confines of your local area. How do you get to know and learn from the important industry thought leaders you idolize? No travel needed...just follow them on the social sites where they frequently share their ideas, industry lessons and best practices.
This goes both ways. Just as you gain value from those who you follow on social sites, you also provide value to your clients by posting your ideas, industry lessons and best practices.
In Knowmad’s recent ebook, How to Enhance Your Internet Presence with Social Media, it is advised to know what your goals are with social media and to revisit those goals often.
What do you want to gain from using social media?
It should be the same as in-person networking:
• Create awareness about you/your company
• Build professional & company credibility
• Build relationships
• Create sales
Considering how many social networking sites there are, you aren’t expected to be engaged in all of them, nor do we recommend it.
To learn what social sites you should be involved in and how to enhance your presence on these sites, read How to Enhance Your Internet Presence with Social Media.
Find other valuable tips on Knowmad.com!
Diona Kidd
As Head of Operations, Diona focuses on building Knowmad into a more valuable business by creating clarity around what we sell, how we sell it, and how we fulfill our promises to clients.
