Congratulations! You’ve started blogging for your b2b business and have steadfastly been writing on a regular basis. While writing for the blog is fun and exciting, it’s gotten a little hectic given all your other job duties and you’re not seeing the traffic you would have liked. You find yourself wondering, “Why did I decide [...]
Is your company protected from intellectual property theft? We interviewed two intellectual property experts to find out how to protect trademarks, copyrights and patents online. If you’re an Internet marketer or business owner, you need to read this.
Internet Marketing planning is most effective when it’s simplified because you reduce the risk of being distracted from your goal. It’s very easy to over-complicate Internet Marketing and we’ve found that if you can’t easily explain the plan to market online and tie it back to financial goals, there is a significant risk of disappointment. [...]
Once you understand the power of collaboration that comes from aligning sales and marketing, the next step is creating alignment between the activities of these teams. The founders of HubSpot, a marketing automation company, like to talk about their formula for success in mathematical terms — “1+1=3″. Let’s take a closer look at the steps to [...]
Press releases are a valuable tool to create inbound links in addition to media coverage. Optimizing press releases doesn’t have to be complicated. Here’s a couple of tips to keep in mind while leveraging PR for inbound links.
I’m live blogging from Inbound 2012, currently watching a presentation by Rand Fishkin. Rand is a well-known SEO expert and Inbound marketer. He’s also the founder of SEOMoz. He’s posed the question, “Why do we do what we do?” in the context of irrational bias and how it impedes our online marketing efforts. Rand’s presentation [...]
Next week, we’ll be brainstorming & sharing ideas with over 2,500 other online marketers in Boston at Inbound 2012, Hubspot’s annual Inbound Marketing conference. Connect with us at the conference or stay up-to-date via our social channels!
A collaborative sales and marketing process can create a virtuous cycle of success. How does a company create an online sales and marketing plan that delivers consistent results?
What goes into a sustainable SEO strategy? You might be surprised. Read on to learn the secret of 100% algorithm-proof online marketing.
Internet Marketing is complex but it doesn’t have to be complicated. Using some simple planning tools, your Internet Marketing can be a lot more manageable and less time-consuming. Discover how we’re able to keep marketing to avoid “eating our sales pipeline”, even when on vacation abroad.