Is your company protected from intellectual property theft? We interviewed two intellectual property experts to find out how to protect trademarks, copyrights and patents online. If you’re an Internet marketer or business owner, you need to read this.
Last Fall, we reached out to local business leaders to get their input on how they are strategically using the Internet to grow. Not surprisingly, the results showed that companies that invest in their online presence are seeing valuable returns. What surprised us was the confusion between activity and expected results. Businesses are literally lost [...]
Once you understand the power of collaboration that comes from aligning sales and marketing, the next step is creating alignment between the activities of these teams. The founders of HubSpot, a marketing automation company, like to talk about their formula for success in mathematical terms — “1+1=3″. Let’s take a closer look at the steps to [...]
A collaborative sales and marketing process can create a virtuous cycle of success. How does a company create an online sales and marketing plan that delivers consistent results?
The future of the web will be driven by our core humanity. What does that mean for technologists and business owners?
Knowing the value of your web presence helps guide you on investment decisions, determining when to say “yes” and when to say “no”.
January is the perfect time to review your online marketing plan to ensure it still matches up with your company’s sales plan for the upcoming year.
Online plagiarism is a tough and frustrating problem; each plagiarism situation is different and the overall problem isn’t going away. The content in need of protection could be copy, images, sounds, videos or other varied types of content. It becomes a little easier to address when you know where to start. In our industry, we most often see content theft [...]
Now that “the cloud” has reached mainstream media with Microsoft’s “To the Cloud” marketing campaign, I felt it was time to address the risks and rewards of this next evolution of the Internet. In a nutshell, the cloud is Internet-based computing that enables the sharing of resources, software, and information. A commonly used analogy is [...]
During my travels in Italy this fall, I witnessed both the beauty of this historic country as well as the impact that neglect has on its ancient structures. Indeed, a common job in the country is in the maintenance and restoration of its architecture, art and books. Likewise, in today’s business world, the heart of [...]