A few years ago, we were frustrated. As Web developers, we saw that search engine optimization (the skill of improving the rank of a website in search results, aka SEO) was becoming a requisite for our clients. However, our experience with this trade was one of hidden secrets and occult knowledge. As technologists, we knew [...]
“If more people like my business on Facebook, will my website rank better?” This question has been posed to me a few times very recently, so I became curious and decided to do a little research. I often hear about businesses trying to get ‘liked’ more on Facebook to improve search rankings. I’ve been skeptical [...]
As Facebook and social media have become more prominent in our daily lives, businesses have been moving into the social media arena in search of customers. At Knowmad, we’ve explored Facebook and decided it’s not the ideal avenue for us but it’s not to be ignored. Why? Customers and prospects typically don’t look for us [...]
Last week, Kmart and Sears Holding Co. came up in my news reader, announcing kmartdesign.com and other web initiatives by Sears Holding Co. to boost the Kmart brand performance and sales. Kmart isn’t a place I shop, which isn’t saying a lot because I’m not a big in-store shopper. I can’t say I’ve even been [...]
You might have seen a privacy alert message recently when logging into Facebook, as new privacy controls were released this past Thursday. Once you click ‘Continue’ you’re presented with a slightly confusing screen to configure new privacy settings. Your old defaults are unselected by default. Upon seeing the new screen, I found myself just accepting [...]