What are the most effective strategies for aligning marketing with sales in B2B companies? |
In many B2B companies, sales teams often wield significant influence over marketing strategies and operations. While this sales-driven approach can be effective for short-term gains, it often creates challenges for marketers who are trying to align broader strategies, build brand equity, and generate sustainable growth.
The goal of this research is to explore the influence of sales teams on marketing strategy and operations, and identify effective strategies for aligning marketing with sales in B2B companies.
About this survey
This survey is specifically designed to be completed by marketing professionals in the B2B companies who are responsible for developing and executing go-to-market strategies.
At the end of the survey, there are a few, optional open-ended questions that you can answer if you’d like to be quoted in our report with a link to your website.
In the first section, we ask for some demographic information so that we can segment and analyze the results by type of business, company size, etc. We’re also asking for your contact information so that we can share the final report with you and quote you properly if you choose to answer the final open-ended questions.
In the second section, we ask multiple-choice survey questions. Results from this section will be anonymized and shared in aggregate; your individual answers will not be shared.
Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar companies.