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All Manufacturers Need To Know About Online Marketing Channels


 In marketing, there are no absolutes. In fact, if a marketer ever gives you an absolute, you should probably run in the other direction. Aside from the fact that most companies—and especially manufacturing companies—have unique target audiences, inherent product and service strengths and weaknesses, and a vast range of potential marketing platforms to fine-tune, the […]

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How Manufacturing Companies Can Leverage Social Media Marketing

social media

Much like a good lead, your social media strategy must be nurtured. Just creating a Twitter handle, or building a Facebook fanpage, won’t come close to being enough. Many manufacturing companies have eschewed social media since they’re bigger, older companies that feel they that can’t turn on a dime, preferring to continue their traditional outbound […]

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7 Reasons to Host Your Next Website on HubSpot

HubSpot Website Platform

For over 15 years, our agency has been building websites for business customers. During this time, we have seen and used a variety of solutions from open source to paid to hosted platforms. Lately, we’ve been impressed with the capabilities of the HubSpot website platform which features personalized content, mobile support and search optimization. Is […]

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How to Create a Social Media Policy

social media icons on digital device

Policy. The word has such a negative connotation to it, doesn’t it? Yet, sometimes policies are necessary, especially when a company’s reputation is on the line. When it comes to social media, it is important to implement a social media policy that maps out clear guidelines for employees who are active on social media to protect the integrity and […]

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