Much like the terms “inbound” and “digital”, “marketing automation” has become somewhat of an industry buzzword. Just what is marketing automation? More importantly, how can marketing automation help your business?
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Putting together an effective digital marketing strategy takes skill, precision, and a strong focus on how you want to position your brand. Using inbound sales as a part of your marketing mix attracts the invisible buyers and keeps you on the mind of your target market. With inbound sales, becoming the preferred choice is the […]
You have probably heard the term “inbound marketing” dropped in conversation or seen it floating across the Internet. The inbound practice is based on the idea of attracting potential customers with content that engages and educates rather than interrupts and irritates. With inbound, marketers target the people they identify as most likely to have an […]
So, you’ve decided that it’s time to rebuild the corporate website. As a savvy businessperson, you do your research, poll your colleagues, and interview firms. Once you’ve identified the shortlist of candidates, you request proposals., and that’s when your work really begins. While you may think buying a website is like buying a car, it’s […]
Getting ready for digital marketing is like preparing for an adventure. The greater your aspirations, the more planning and preparation needs to go into your efforts. Get your company ready for digital marketing by taking these seven keys into account.