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How Analytics Dashboards Allow For Sales And Marketing Alignment

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Analytics dashboards are invaluable, especially when integrated with quality marketing software and a reliable customer relationship management (CRM) system. While they provide different types of information to different teams, they bring a transparency that everyone in your business can appreciate, no matter whether they’re a marketer, salesperson, or executive. In an ideal world, dashboards will […]

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Four Steps For Raising Inbound Marketing ROI

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One of the most mystifying acronyms in all of marketing—and yes, there are many—is ROI. That starts with the challenge   of quantifying marketing return on investment, and continues with uncovering creative ways to improve it. Today, instead of dialing in deeper to the metrics of measuring ROI, we wanted to introduce high-level ideas that could […]

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