In evaluating your Inbound Marketing performance, the first step is to understand that there’s a huge difference between website analytics and marketing analytics. People that are only measuring the website metrics are only looking at one piece of the inbound marketing puzzle. The channels that feed into your website are what need to be measured accurately [...]
Latest Blog Posts
Are you still on the fence about blogging to market your business? If so, this post is for you. There are a variety of reasons for a company to have a blog, ranging from the simple to the technical. The bottom line is that if you don’t have one, you’re definitely behind the times. Perhaps you [...]
Unfortunately, of late the term “social media guru” has taken on a negative connotation. Like with any hot commodity, there are always those looking to take advantage of a boom, looking to position themselves as experts without having the real chops to do so. Who gets hurt most? While real social media gurus would probably [...]
This week Charlotte once again played host for the Search Exchange Internet Marketing Conference. While I have heard about this event for several years, it was the first year that I attended the conference. It was time well spent!
What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team.” Every sales person should be searching for prospects through social sites, especially [...]