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3 Easy Ways to Get Information for Buyer Personas

Buyer Persona

Are you using buyer personas in your marketing? If you’re looking to add these to your marketing toolbox, then this post is for you. Buyer personas are powerful because they add faces and personalities to an audience, which makes marketing more meaningful for you and your readers. What is a buyer persona? We know that not everyone [...]

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How To Evaluate Your Inbound Marketing Performance

business lady analysing graphs

In evaluating your Inbound Marketing performance, the first step is to understand that there’s a huge difference between website analytics and marketing analytics. People that are only measuring the website metrics are only looking at one piece of the inbound marketing puzzle. The channels that feed into your website are what need to be measured accurately [...]

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