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How To Evaluate Your Inbound Marketing Performance

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In evaluating your Inbound Marketing performance, the first step is to understand that there’s a huge difference between website analytics and marketing analytics. People that are only measuring the website metrics are only looking at one piece of the inbound marketing puzzle. The channels that feed into your website are what need to be measured accurately [...]

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Top 3 Ways to Use LinkedIn for Social Prospecting

social prospecting

What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team.” Every sales person should be searching for prospects through social sites, especially [...]

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