Getting ready for digital marketing is like preparing for an adventure. The greater your aspirations, the more planning and preparation needs to go into your efforts. Get your company ready for digital marketing by taking these seven keys into account.
Latest Blog Posts
Analytics dashboards are invaluable, especially when integrated with quality marketing software and a reliable customer relationship management (CRM) system. While they provide different types of information to different teams, they bring a transparency that everyone in your business can appreciate, no matter whether they’re a marketer, salesperson, or executive. In an ideal world, dashboards will […]
When it comes to inbound marketing, tracking by channel allows you to take a micro view over a macro one. Aside from the obvious fact that this lets you know which channels are successful and which ones are not, it also accounts for the reality that each business is unique. A channel that excels for […]
To know whether or not to implement a customer relationship management (CRM) system for your business, you first must have a strong understanding of what makes for an effective CRM. While a CRM is designed to track sales activities, it can do much more than that. A good CRM will bridge the gap between your […]
One of the most mystifying acronyms in all of marketing—and yes, there are many—is ROI. That starts with the challenge of quantifying marketing return on investment, and continues with uncovering creative ways to improve it. Today, instead of dialing in deeper to the metrics of measuring ROI, we wanted to introduce high-level ideas that could […]