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Measuring Marketing ROI: Take A Long View

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Measuring marketing return on investment (ROI) may seem like a black-and-white endeavor, but tracking ROI is actually an exercise with various shades of gray. Though numbers are numbers, and they rarely lie, focusing on an end number is the perfect example of the classic axiom about “not seeing the forest for the trees.” When you lock […]

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Six Benefits of Implementing HubSpot During the Website Redesign Process

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When it comes to technology—be it equipment or software—it’s human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we anticipate hesitation from our clients during a website redesign project. We understand that there are a variety of reasons for this reluctance, ranging from juggling too many initiatives at […]

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