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The Digital Business Revolution

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A common characteristic of successful businesses is the ability to adapt. Since 2000, 52% of the Fortune 500 have been replaced by newer companies and upstarts according to Constellation Research. Arguably the most significant force impacting business today involves digital technology. The convergence of technologies across all facets of a business has been dubbed “digital business.”

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Digital Marketing & Code

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Adam Smith, an 18th century philosopher, economist, and author of The Wealth of Nations, knew the division of labor was a fundamental aspect in efficiency. He stated that if large tasks were broken down into many smaller segments, and each worker became an expert on one certain job or area of production, this would increase efficiency […]

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How to Optimize Your Existing Website During the Website Redesign Process

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When you read the title to this article, you may have had this thought,“Why would I want to optimize my existing website during the website redesign process? I am tired of my existing site; otherwise, I wouldn’t be redesigning it.” I’m going to suggest another way of looking at that question. I say that you should ALWAYS be […]

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How to Promote Content Using Owned, Paid and Earned Media

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Simply creating valuable content for targeted audiences and being visible in search results isn’t enough for a successful content marketing strategy. Your content needs to be promoted in the right marketing channels. In this post, I’ll discuss how to build a plan to promote your content, where some great opportunities to promote your content across […]

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How to Build Buyer Personas

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It all starts here. Everything. The products & services you offer. The tactics you use to communicate those offerings. Your growth strategy. Even your address. Everything your Inbound Marketing does is driven by the ideal customer you’re pursuing. But that’s why you’re in business, right? To serve, educate, and help that customer? Since everything depends […]

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