When it comes to inbound marketing, sound strategy begins with an integrated strategy. Like most efforts, the parts must work together cohesively to create the desired whole. To gain visibility as a company, you have to generate traffic to your website. To take advantage of traffic you must develop leads. To take advantage of leads, […]
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When it comes to outwitting your competitors at marketing, there are no shortcuts. There are no true industry secrets or trump cards either. To out-market your competitors, it takes hard work and time to develop a holistic marketing approach. While stepping back to create a comprehensive game plan may initially seem daunting and time-consuming, it […]
Duplicate content is exactly what you would think it is: content duplicated across a website or elsewhere on the Internet. Even if you are careful about creating new and unique content, your website might be suffering from duplicate content and not even know it. This article will demonstrate how to identify and remedy duplicate content so that you […]
Pay-per-click (PPC) advertising is often described as an expensive, under-performing digital marketing tactic, a “Google Tax”, or a “waste of money”. Unfortunately, this is too often true. Yet, why do some internet marketers swear by it while others feel a strong sense of aversion when the topic comes up? Here we touch on some of the most common reasons PPC […]
Building a business case for inbound marketing involves several considerations including the overall expected return on investment, the contribution of inbound to the overall sales goal, market competition, and expected effort. In this blog, we cover each of these considerations and provide an example of how to calculate a reasonable cost.