Like most adages, the saying “If it ain’t broke, don’t fix it,” resonates. While the SMART acronym has been around for years, it applies perfectly to inbound marketing, so there’s no reason not to use it when setting inbound marketing goals. For the uninitiated, SMART means your goals should be all of the following:
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With most endeavors, the numbers tell the story. Marketing is no different. Of course, it’s very easy to get caught up in looking at the high level numbers. For most inbound marketers, that’s overall traffic, lead conversions, and customer conversions. We’re not here to tell you that’s not important, or accurate. However, we will say […]
Measuring marketing return on investment (ROI) may seem like a black-and-white endeavor, but tracking ROI is actually an exercise with various shades of gray. Though numbers are numbers, and they rarely lie, focusing on an end number is the perfect example of the classic axiom about “not seeing the forest for the trees.” When you lock […]
When it comes to technology—be it equipment or software—it’s human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we anticipate hesitation from our clients during a website redesign project. We understand that there are a variety of reasons for this reluctance, ranging from juggling too many initiatives at […]
Looking for quick-wins in your company’s digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.