Earlier this month, I participated in a panel discussion on CMO & CIO Engagement for SIM Charlotte. The evening event discussed the Evolving Roles of CIO+CMO and the Digital Marketing Trends Impacting IT. Joining me on the panel were Lisa McCarthy, president of Marcom, and Jack Rech, CIO of National Gypsum. Kelly Laughton, IBM Client Executive, moderated. [...]
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In all of Internet marketing, it’s hard to imagine anything that stirs up more controversy and opinions than link building. Yet, the one thing that almost all online marketers can agree on is how important links are. Anyone that knows anything about SEO knows that good links improve rankings. Anyone that tells you otherwise clearly [...]
A couple weeks ago, just before its tenth birthday, Facebook released it’s 2013 Q4 earnings report. It was a happy moment for Facebook, but perhaps not for marketers.
Now that you’ve survived another season of eggnog and gingerbread, it’s time to start putting your plans into action to rev up sales in 2014. If a website redesign is in your sales and marketing plan, don’t make a resolution you can’t keep.
To maximize your business’ lead generation, you must have landing pages that promote your offers and captures appropriate customer information. For many businesses, landing pages take a back seat to developing a valuable offer. However, while having a quality offer is important, the landing page is also a key part of the process. Companies that [...]