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Latest Blog Posts

How to Optimize Your Existing Website During the Website Redesign Process

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When you read the title to this article, you may have had this thought,“Why would I want to optimize my existing website during the website redesign process? I am tired of my existing site; otherwise, I wouldn’t be redesigning it.” I’m going to suggest another way of looking at that question. I say that you should ALWAYS be […]

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How to Promote Content Using Owned, Paid and Earned Media

Content discovery network

Simply creating valuable content for targeted audiences and being visible in search results isn’t enough for a successful content marketing strategy. Your content needs to be promoted in the right marketing channels. In this post, I’ll discuss how to build a plan to promote your content, where some great opportunities to promote your content across […]

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How to Build Buyer Personas

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It all starts here. Everything. The products & services you offer. The tactics you use to communicate those offerings. Your growth strategy. Even your address. Everything your Inbound Marketing does is driven by the ideal customer you’re pursuing. But that’s why you’re in business, right? To serve, educate, and help that customer? Since everything depends […]

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Creating a Culture Your Employees will Love

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It is great to hear a person say, “I have the best job, with the best boss!” It’s likely this person’s work has a great company culture and atmosphere. Creating a culture your employees can love is an important aspect to the success of any business. It is a culture that molds an environment and […]

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