Informative Tools Involve Site Visitors in Learning Knowmad’s Value Proposition
Web agency Knowmad (www.knowmad.com) has launched a fresh looking and thought-provoking website that helps potential clients understand the value Knowmad’s Internet Marketing expertise can bring to their businesses. Knowmad’s new site shares expertise in three services areas: Strategic Web Consulting which includes Internet Marketing and Website Strategies, Online Lead Generation and Revenue Optimization. The site also gives visitors a simple tool – a Web Presence ROI Calculator – that checks the performance of their own website.
“The simple act of providing an ROI Calculator is very powerful. Website visitors can download the tool and easily see the kind of savings and value that Knowmad can provide to them. Examples are great – and we provide those in the form of case studies – but actually seeing the results of your own numbers makes poor performance very real for marketers,” comments Diona Kidd, Managing Partner of Knowmad and the driving force behind the firm’s new website.
The ROI Calculator is just the first of the interactive learning tools that Knowmad has planned for its new website. The initial calculator is focused on Web Presence Performance. Others are in the works using specific metrics relative to other services that Knowmad offers.
“Our experience with customers and prospects tells us that helping them understand where they need to be heading with their web presence from the very beginning is critical in helping businesses understand the potential that Internet Marketing holds for sales team effectiveness,” says William McKee, Managing Partner of Knowmad.
The Internet provides a diverse toolset to take websites far beyond brochure-ware that consumes budget without contributing anything back. Helping businesses use the Internet to do business is exactly what Knowmad is about.
The new website is clear and concise about the solutions offered and the skills of the team that is ready to help.
Knowmad meets the unique needs of the different types of businesses that make up our marketplace with custom configurations of these tools:
- Website optimization
- Search engine optimization, pay-per-click and keyword strategies
- Email marketing
- Internet advertising
- Social media
Knowmad’s services are goal-oriented and therefore use metrics to show where strong and weak points in strategies are – and enable tweaks to immediately address issues and improve or maintain performance.
Knowmad has a passion for advancing business online. The company serves as a guide to conducting business online for a wide range of industries and organizations, including manufacturing, professional services, higher education and technology firms. Knowmad’s clients include Mallard Creek Polymers, Suite 1000, Caronet Data Centers and Johnson C. Smith University.
Living proof of Knowmad’s work is available on Knowmad’s website.