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The Latest: NewsKnowmad Technologies Show Association Executives How to Get More Out of Web Technology

December 1st, 2009

William McKee and Diona Kidd of Knowmad Technologies (www.knowmad.com) were hosted by the Charlotte Chapter of The Association Executives of North Carolina, where they presented “Doing More with Less: Getting More Out of Your Current Web Technology.” The discussion focused on ways that associations with limited resources can leverage their current Web sites for maximum return. Association executives learned about the three spheres of Web strategy and how to apply Web technologies to their organizations.

“We were able to show association executives how to develop a Web strategy that delivers organizational results. Since technology is a key component of Web strategy, we shared solutions for improving operational efficiency and increasing member value through the use of cost-effective Web solutions,” says McKee, president of Knowmad Technologies.

About AENC
Established in 1955, Association Executives of North Carolina (AENC) is committed to providing high quality professional development and networking opportunities to help association executives develop to their fullest potential and foster the recognition and respect of the association management profession. Members include CEOs and staff of associations across North Carolina, as well as representatives from the association service and hospitality industries.

About Knowmad

Knowmad is an inbound marketing agency located in Charlotte, NC, who focuses on helping customers build & improve online marketing & sales performance.

Knowmad’s passion is advancing business online. The company serves as a guide to using the web to improve sales & marketing performance. Knowmad’s customers have experienced a 200-500% increase in online lead generation using Knowmad’s revenue-focused Inbound Marketing services. Knowmad works with customers in a wide range of industries and organizations, including manufacturing, B2B services and technology. Some of Knowmad’s other Inbound Marketing clients are Suite 1000, Northwest Companies and Caronet. Learn more about Knowmad at http://www.knowmad.com.