William McKee and Diona Kidd of Knowmad Technologies (www.knowmad.com) were hosted by the Charlotte Chapter of The Association Executives of North Carolina, where they presented “Doing More with Less: Getting More Out of Your Current Web Technology.” The discussion focused on ways that associations with limited resources can leverage their current Web sites for maximum return. Association executives learned about the three spheres of Web strategy and how to apply Web technologies to their organizations.
“We were able to show association executives how to develop a Web strategy that delivers organizational results. Since technology is a key component of Web strategy, we shared solutions for improving operational efficiency and increasing member value through the use of cost-effective Web solutions,” says McKee, president of Knowmad Technologies.
Established in 1955, Association Executives of North Carolina (AENC) is committed to providing high quality professional development and networking opportunities to help association executives develop to their fullest potential and foster the recognition and respect of the association management profession. Members include CEOs and staff of associations across North Carolina, as well as representatives from the association service and hospitality industries.