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Inbound Marketing focuses on attracting prospects that are interested in what you’re offering and building valuable long-term relationships. After all, isn’t that what you want from your marketing?

Inbound Marketing focuses on attracting prospects that are interested in what you’re offering and building valuable long-term relationships. After all, isn’t that what you want from your marketing?

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Measuring Marketing ROI: Take A Long View

Measuring marketing return on investment (ROI) may seem like a black-and-white endeavor, but tracking ROI is actually an exercise with various shades of gray. Though numbers are numbers, and they rarely lie, focusing on an end number is the perfect example of the classic axiom about “not seeing the forest for the trees.” When you lock […]

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