Challenge
Johnson C. Smith University is a private liberal arts university in Charlotte, North Carolina. Over time, their web needs had evolved and they found themselves maintaining many different websites that didn’t provide the same end-user experience across the board. The university was seeking to expand their enrollment and found themselves embarking on comprehensive marketing strategies that their current website wasn’t able to support.
Approach
Knowmad strategically coordinated a brand experience company and Johnson C. Smith University’s internal team to create the entire website from strategy to implementation, with professional web development services. The new site implemented seamlessly with existing marketing campaigns and the existing university software systems.
Result
- Alignment of key stakeholders throughout the project
- Project launched on time and within budget
- Consistent brand experience throughout the website
- Existing marketing campaigns were successfully integrated
