Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.
Digital marketing in the industrial space has moved beyond inbound marketing and omnichannel marketing. As 2020 wreaked havoc on the economy, many companies focused on investing in digital marketing to ensure their success in 2021 and beyond. Thanks to the digitization of the B2B sales process, many B2B industrial companies are investing in specific marketing trends in order to capitalize on...Read More
Google and Bing SEO ranking systems run on a combination of algorithms that bring many factors into play. But which factors matter the most for SEO ranking in 2021?Read More
Ignoring the crawl budget can cost you rankings, traffic, and conversions. If your website is not optimized for a maximum crawl budget, no matter the size of the site, crawl activity may be wasted on low value or low performing pages, preventing the pages designed to improve SEO from being crawled.Read More
Many manufacturing companies like to stay in their comfort zone when it comes to digital marketing. Investing in pay-to-play ads and articles on industry websites, using a website that’s nothing more than an online sales brochure, and very few KPIs in place to measure digital performance. If it’s not broken, why fix it, right?Read More
For manufacturers, modern marketing is often trickier than it seems on the surface. Many brands are expanding market share and targeting broader audiences with help from an industrial marketing agency, populating the internet with even more choices for potential customers. Now more than ever, the marketing plan for your manufacturing company should focus on inbound strategies that increase...Read More