Digital Marketing Blog

How to Create Content that Engages and Converts Visitors on Your Site

Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online foothold since they felt so far behind. Unfortunately, creating content that doesn’t solve a customers’ specific problem—or encourage them to take...

5 Quick Ways to Generate Sales Leads Using Digital Marketing

Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.

Understanding Schema Markup for Your Voice Search Audience

Google, which claims the overwhelming majority of search engine user’s love, processes 5.6 billion search queries every single day. That’s an almost unimaginably massive number of searches being streamed through one search engine alone. The fact that we’re obsessed with searching online is old news, but how we’re going about doing it has changed.

Lead Generation Strategies for Your Website

Company websites serve many purposes, but brands who design their website with lead generation strategies in mind will see the most ROI from their investment. While some industries only require that businesses use their website to communicate who they are and details about their products and services, in today’s digital age, every website should be set up to capture a lead if a prospect wants to...

5 Must-Haves for Professional Website Design

If you or your marketing team are on the brink of a website design project (or redesign), you’re probably trying to organize and prioritize a high volume of information and messaging. Whether you bring the perspective of an executive at a mature company, a startup entrepreneur, or a seasoned marketer, you know that the toughest part of getting a professional website design is sifting through...

Industry Watch: Responsive Web Design

There was a brief moment in time when every business was scrambling to ensure their website adapted to multiple screen types, evolving their online storefronts from the standard desktop computer to the smartphones and tablets that had taken consumers by storm. That time has long passed, as today’s marketing directors know the ins and outs of responsive website design, and don’t have to work as...

Aligning Email Marketing Campaigns with Inbound Marketing

Executing successful email marketing campaigns is a critical part of inbound marketing. Once a potential lead or customer opts in, your email is a communication opportunity that can create a new relationship or re-engage with an old one. When integrated with other website inbound marketing strategies, an email marketing campaign becomes an invaluable tool in your marketing toolbox.

How to Build Buyer Personas

It all starts here.

Everything. The products & services you offer. The tactics you use to communicate those offerings. Your growth strategy. Even your address. Everything your Inbound Marketing does is driven by the ideal customer you’re pursuing and building accurate buyer personas. But that’s why you’re in business, right? To serve, educate, and help that customer?

Why Review Generation Is a Must for Building Your Online Reputation

When was the last time you made a purchase or considered connecting with a company without reading a few online reviews first? If you’re like 91% of today’s consumers, you probably don’t remember the last time. Yes, that many people really do read online reviews, and what they read weighs heavily on their purchasing decisions.

How Should You Respond to Google’s Recent Core Algorithm Update?

It’s that time again. Google has officially rolled out another core update, causing yet another upheaval in the world of digital marketing. The most recent core update was released this past March and it has businesses wondering how it’s going to affect their online performance – both today and in the long term.