Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.
Content is king in any SEO strategy. You’ve probably heard that so much that it’s starting to get old. While that one statement tells us that content is important, it really does nothing for telling us what it means to create great SEO content in 2018.
Read MoreDo a search for any type of business on Google and tell us what you see. It doesn’t matter if it’s for a Mexican restaurant, auto insurance agent or digital marketing agency, there’s one feature that remains consistent across each search.
Read MoreOnce upon a time, there was this archaic device called a telephone book. Depending on where you lived, the size of this directory could be unwieldy. As a business, if you didn’t make it into the directory for it’s annual publication, you were out of luck until next year.
Read MoreShop local. Buy local. We hear this all the time. It is the mantra of small businesses, and anyone that cares about their local community. Small businesses are great for local economies, but they’re also essential for building the communities we want to call home. Most people want to support smaller, local businesses.
Read MoreYou hear a lot of buzzwords in digital marketing like inbound marketing, search engine optimization (SEO), search engine marketing (SEM), SEO services, and local SEO. But what does it all mean, and what is most relevant to your business?
Read MoreKey performance indicators (KPIs) are the metric that marketers most commonly use to determine how their campaigns are progressing, and what areas need tweaking to make them more effective.
If you’re running a pay-per-click (PPC) campaign, you need real-world data to determine your return-on-investment (ROI), and there are five essential KPIs you need to monitor to ensure long-term success.
Read MoreInbound marketing has forever changed the way businesses market themselves. With outbound marketing strategies, results are almost instantaneous. The consumer either reacts positively to your message or they don’t. The decision is often made on the spot. Inbound marketing is different.
Read MoreAs you get closer to kicking off your new website design project, you’ll feel the energy start to accumulate. Frustration with your existing website might have driven you to this point in your planning, but the closer you get, the more thrilling things are going to become. Along with all the excitement and potential, there’s probably more than a little uncertainty.
Read MoreCharlotte Works is a nonprofit organization that serves as the workforce development board for the City of Charlotte and Mecklenburg County, N.C. We recently helped them redesign their website as they re-envisioned their role in the community.
There were rave reviews once the website was launched. It was attractive, innovative and useful for those who were just learning about Charlotte Works. It...Read More
Events represent a fantastic opportunity to connect with potential, as well as existing, customers. However, just showing up, without coordinating the event with your online marketing efforts, means you’re probably missing out on a ton of opportunities.
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