Internet Marketing Blog

Michelle Rojas

As Head of SEO, Michelle builds powerful organic strategies to help our clients get more qualified leads, generate more revenue, and reach their specific business goals.

A Guide to Modern Marketing Strategy for B2B Manufacturers

By Michelle Rojas -March 27, 2023

The idea of marketing is not new to manufacturing companies. A quick review of the automobile industry shows that the manufacturing industry knows how to create and manage powerful brands through traditional marketing techniques.

Topics: Digital Marketing, Manufacturing

A Guide on How to Measure the ROI of SEO

By Michelle Rojas -March 21, 2023

Search Engine Optimization (SEO) is the unsung hero of any digital marketing strategy for any manufacturing company. While exciting digital campaigns with videos and hashtags grab the limelight and catch the eye, a well-planned and well-executed SEO strategy can help make the most of a business's most valuable digital asset: its own website. It can also help make the most of any digital campaign,...

Topics: SEO, Digital Marketing, Manufacturing

Getting Started with GA4: What it Will Mean for your Marketing

By Michelle Rojas -December 16, 2022

With the rapid development of marketing and data software, the digital marketing field is constantly evolving. This benefits marketers since more data is available, so campaign tracking becomes simpler and data analysis easier. Software updates offer the potential to streamline data analysis and campaign management. But, a challenging aspect of ever-changing digital marketing tools is the need...

Topics: Web Analytics

SEO Campaign Timeline: How Long it Takes to See Results

By Michelle Rojas -December 8, 2022

Search Engine Optimization, or SEO, is a strategic form of digital marketing that helps connect brands and businesses with their target audience. Even if they do not operate specifically in the digital space, many marketers know that SEO involves researching commonly searched terms in online marketing. When a user searches for one of these terms, the company’s and its competitors' websites will...

Topics: SEO

10 Quick Tips to Improve Google Search Ranking

By Michelle Rojas -August 25, 2022

When trying to solidify your business as a leader in your industry, being on the first page of Google isn’t just a “nice to have”— it’s a downright requirement. In 2022, so much of everyday life is happening online, so Google, the most popular search engine in the world, is your gateway to consumers. Businesses listed on the first page receive a majority of the organic search traffic and are...

Topics: SEO, Technical SEO

How to Increase Website Traffic With a Winning SEO Strategy

By Michelle Rojas -August 1, 2022

Imagine spending thousands of dollars creating a gorgeous website for your business, only to find out that it’s missing an essential element for getting noticed by consumers: effective search engine optimization (SEO). Your website can be one of your company’s most valuable assets, but without an effective SEO marketing strategy backing it up, the value it creates will be minimal.

Topics: SEO, Technical SEO

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