Digital Marketing Blog

Matt Edens

A former marketing executive (and a data nerd at heart), Matt is a search engine optimization (SEO) and search engine marketing (SEM) expert energized by the competitive and ever-evolving landscape of digital marketing.

Navigating Google's Major Search Update (March 2024)

By Matt Edens -March 18, 2024

Google’s launching a new core update that will remove up to 40% of unhelpful content from search results. Here’s what it means for you.

Topics: SEO, Digital Marketing, Technical SEO

2023 Technical SEO Checklist for Digital Marketers

By Matt Edens -April 20, 2023

Technical SEO is a key element in ranking your site in Google SERPs, but it may be one of the most challenging aspects of SEO. To truly understand how SEO works and why it’s so important, you have to dig into the meat of it. We’re not talking about keywords and backlinks. We’re talking about technical SEO.

Topics: SEO, Technical SEO

A Guide on How to Measure the ROI of SEO

By Matt Edens -March 21, 2023

Search Engine Optimization (SEO) is the unsung hero of any digital marketing strategy for any manufacturing company. While exciting digital campaigns with videos and hashtags grab the limelight and catch the eye, a well-planned and well-executed SEO strategy can help make the most of a business's most valuable digital asset: its own website. It can also help make the most of any digital campaign,...

Topics: SEO, Digital Marketing, Manufacturing

Getting Started with GA4: What it Will Mean for your Marketing

By Matt Edens -December 16, 2022

With the rapid development of marketing and data software, the digital marketing field is constantly evolving. This benefits marketers since more data is available, so campaign tracking becomes simpler and data analysis easier. Software updates offer the potential to streamline data analysis and campaign management. But, a challenging aspect of ever-changing digital marketing tools is the need...

Topics: Web Analytics

SEO Campaign Timeline: How Long it Takes to See Results

By Matt Edens -December 8, 2022

Search Engine Optimization, or SEO, is a strategic form of digital marketing that helps connect brands and businesses with their target audience. Even if they do not operate specifically in the digital space, many marketers know that SEO involves researching commonly searched terms in online marketing. When a user searches for one of these terms, the company’s and its competitors' websites will...

Topics: SEO

10 Quick Tips to Improve Google Search Ranking

By Matt Edens -August 25, 2022

When trying to solidify your business as a leader in your industry, being on the first page of Google isn’t just a “nice to have”— it’s a downright requirement. In 2022, so much of everyday life is happening online, so Google, the most popular search engine in the world, is your gateway to consumers. Businesses listed on the first page receive a majority of the organic search traffic and are...

Topics: SEO, Technical SEO

How to Increase Website Traffic With a Winning SEO Strategy

By Matt Edens -August 1, 2022

Imagine spending thousands of dollars creating a gorgeous website for your business, only to find out that it’s missing an essential element for getting noticed by consumers: effective search engine optimization (SEO). Your website can be one of your company’s most valuable assets, but without an effective SEO marketing strategy backing it up, the value it creates will be minimal.

Topics: SEO, Technical SEO

Top 10 Digital Marketing KPIs to Track to Improve Marketing Strategies

By Matt Edens -November 23, 2021

Marketing KPIs exist to give you benchmarks of success. You can measure the effectiveness of certain campaigns, see where your strategy is lacking and devise data-driven strategies for improvement. It puts numbers to each of your efforts so you can make informed decisions moving forward. Let’s take a closer look at marketing KPIs and how you can use them to set objectives and measure success.

Topics: SEO, Digital Marketing

Understanding Search Intent for Effective Keyword Targeting

By Matt Edens -October 25, 2021

Understand what drives users to your website to improve keyword targeting and ultimately boost your ranking.

Topics: SEO, Digital Marketing, Content Marketing

How to Rank for the ‘People Also Ask’ Box

By Matt Edens -September 21, 2021

If you’re working on pushing your pages higher up the SERPs, then you’ve probably looked at that “People also ask” box before. It’s got a list of questions and drop-down answers so users can easily get quick, relevant information. But it doesn’t answer your biggest question: Is this box going to steal my SERP ranking?

Topics: SEO, Content Marketing

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Matt Edens

Recent Posts

Navigating Google's Major Search Update (March 2024)

2023 Technical SEO Checklist for Digital Marketers

A Guide on How to Measure the ROI of SEO

Getting Started with GA4: What it Will Mean for your Marketing

SEO Campaign Timeline: How Long it Takes to See Results

10 Quick Tips to Improve Google Search Ranking

How to Increase Website Traffic With a Winning SEO Strategy

Top 10 Digital Marketing KPIs to Track to Improve Marketing Strategies

Understanding Search Intent for Effective Keyword Targeting

How to Rank for the ‘People Also Ask’ Box

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