Digital Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.

Sarah Kühn

As Lead Designer for Knowmad, Sarah helps our clients bring to life their creative visions and establish a compelling, professional online appearance. She focuses primarily on website design, blending beautiful aesthetics and UX to create memorable online experiences.

Recent Posts

Conversion Rate Optimization Strategies: A Complete Guide

In addition to being visually appealing, user-friendly, and informational, a company website needs to drive consumers to action. For it to be considered successful, your site must deliver measurable results. This is where conversion rate optimization, which is often shortened to CRO, comes in. In this all-in-one guide, we’ll discuss conversion rate optimization best practices and strategies.

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Purpose of a Website & Importance of Defining Website Goals

What purpose does your website serve and is it currently accomplishing your company’s goals? Let’s dive into the importance of having a clearly defined vision and objectives for your company’s website.

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4 Design Tips From Websites That Convert

Having a beautiful website is great, but if it doesn’t convert prospects to customers, it’s useless to your business. It’s essential that you create a website that’s both visually appealing and effective in driving sales. We’re going to walk you through 4 design tips that will help you craft a website with high conversion rates.

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5 Signs Your Manufacturing Website is Outdated

When it comes to achieving a competitive edge for your manufacturing business, you need more than the right products and attentive customer service: You also need a winning website that will convey your unique value proposition, attract new customers, and fuel your success for years to come. In the past, having a website, in general, was sufficient for attracting business, but times have changed....

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Improve SEO by Following UX Best Practices for Websites

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user experience (UX).

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Topics: SEO, UX

Four Tips To Build a Lead Generation Website

Your website is your most powerful marketing tool and the backbone of your strategy.  Well, at least it should be…

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5 Ways to Improve the Performance of Your Enterprise Website

There are a variety of factors that go into designing a successful enterprise website. You need buy-in from a variety of stakeholders. You need a workflow that ensures the behemoth project stays on track. You need talented designers and writers to convey all that valuable information you want to communicate to your customers—and to prospective customers.

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Topics: Website Design, UX

How A Killer Website Can Boost Your Conversions

What is the most valuable selling tool of your business?

You may have come up with several answers, but the truth is that your website is probably the most powerful attractor to visitors that you own, and that means website design and web development are two of the keys to boosting your company’s return on investment. But if the number of visitors to your website has decreased, or you are not...

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Topics: Website Design

The Ultimate Guide to Responsive Web Design

In the old days, businesses could get by with a website specifically designed for desktop computers that was easy to navigate and filled with outstanding content.

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Topics: Website Design

Why Social Media is Important for Business

In the past several years, social media has widely evolved from individuals’ instagramming their food and tweeting every move they make in their personal lives to focusing on establishing connections and showing off their resumes in their professional lives. Businesses that have recognized the shift have realized social media marketing is a key practice in their overall marketing strategies....

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Topics: Social Media

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