Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Sarah Wolterman

As Lead Designer for Knowmad, Sarah helps our clients bring to life their creative visions and establish a compelling, professional online appearance. She focuses primarily on website design, blending beautiful aesthetics and UX to create memorable online experiences.

Recent Posts

Four Tips To Build a Lead Generation Website

Your website is your most powerful marketing tool and the backbone of your strategy.  Well, at least it should be…

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5 Ways to Improve the Performance of Your Enterprise Website

There are a variety of factors that go into designing a successful enterprise website. You need buy-in from a variety of stakeholders. You need a workflow that ensures the behemoth project stays on track. You need talented designers and writers to convey all that valuable information you want to communicate to your customers—and to prospective customers.

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Topics: Website Design, UX

How A Killer Website Can Boost Your Conversions

What is the most valuable selling tool of your business?

You may have come up with several answers, but the truth is that your website is probably the most powerful attractor to visitors that you own, and that means website design and web development are two of the keys to boosting your company’s return on investment. But if the number of visitors to your website has decreased, or you are not...

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Topics: Website Design

The Ultimate Guide to Responsive Web Design

In the old days, businesses could get by with a website specifically designed for desktop computers that was easy to navigate and filled with outstanding content.

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Topics: Website Design

Why Social Media is Important for Business

In the past several years, social media has widely evolved from individuals’ instagramming their food and tweeting every move they make in their personal lives to focusing on establishing connections and showing off their resumes in their professional lives. Businesses that have recognized the shift have realized social media marketing is a key practice in their overall marketing strategies....

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Topics: Social Media

Digital Marketing & Code

Adam Smith, an 18th century philosopher, economist, and author of The Wealth of Nations, knew the division of labor was a fundamental aspect in efficiency. He stated that if large tasks were broken down into many smaller segments, and each worker became an expert on one certain job or area of production, this would increase efficiency and save money. Smith's vision and philosophy changed the...

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