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Van Wilson

Who's Still Using IE8: A Case Study in Knowing Your Audience

By Van Wilson -November 7, 2014

As a web developer, I have to strike a balance between making websites that use modern and efficient code, and making websites that work and look decent on older browsers. The latest example of this is whether to support Internet Explorer (IE) 8. The answer to this question is (you could have guessed), “It depends.”

Topics: Web Analytics, Website Design

Custom Dashboards in Google Analytics to Measure Performance

By Van Wilson -May 19, 2014

Custom dashboards in Google Analytics are a great way to see important website performance metrics at a glance. In this post, I'll show you how to implement a custom dashboard to track the results of a particular set of website changes. As a result, you’ll have a better understanding of the power of custom dashboards in Google Analytics and how to set one up for yourself.

Topics: Web Analytics, Inbound Marketing, Digital Marketing

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Who's Still Using IE8: A Case Study in Knowing Your Audience

Custom Dashboards in Google Analytics to Measure Performance

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