In B2B marketing, it’s easy to assume that a lead generation strategy is working if traffic graphs are increasing and website conversions are growing month over month. It’s exciting to see traffic graphs soar and conversion numbers grow, but when lead quality and lead-to-customer rates start to decline, excitement turns into letdown.Read More
There are more than 5.5 billion searches per day on the internet.
But, surely, your ideal clients aren't looking for businesses like yours online because you’re in the B2B space, right?
Think again.Read More
For manufacturing businesses, there has never been a larger need to properly promote your products and services to customers. Prior to the pandemic, the manufacturing industry was experiencing a decline in growth. According to the latest IBIS World U.S. Manufacturing Report, "COVID-19 (coronavirus) pandemic and its subsequent effect on the greater US economy has enhanced industry revenue...Read More
Digital marketing in the industrial space has moved beyond inbound marketing and omnichannel marketing. As 2020 wreaked havoc on the economy, many companies focused on investing in digital marketing to ensure their success in 2021 and beyond. Thanks to the digitization of the B2B sales process, many B2B industrial companies are investing in specific marketing trends in order to capitalize on...Read More
As a marketing leader, you have a lot to balance between supporting sales, driving revenue, maintaining a brand image, trying to insert some much-needed creativity, and continually putting out fires. With so much to balance, it’s not uncommon that the to-do list you set out to accomplish today gets pushed back to tomorrow.Read More
A hallmark of marketing is constant testing. Effective marketing doubles down on strategies that have previously worked, but also explores new opportunities to continue growing in the future. Within the manufacturing industry, many companies have taken the same approach to marketing for years, and for years, it has worked. But with the way the world is continuing to evolve, some companies are...Read More
Nothing can happen until a sale is made. No amount of marketing, product creation, or any other business function truly matters until revenue starts coming in. Unfortunately, many business leaders often think their sales department could make the most improvement.Read More
Google and Bing SEO ranking systems run on a combination of algorithms that bring many factors into play. But which factors matter the most for SEO ranking in 2021?Read More
Any online marketer worth their salt knows how important a sound search engine optimization (SEO) strategy is for their website. However, there are a variety of technical SEO factors that lead to success, and you have to take all of them into account to garner the best possible search results. The advantage of SEO is that when done well it can have a significant impact on your ranking. But...Read More
Much attention is given to the visual aspects of creating a brand, and rightly so.
But what’s often overlooked yet equally as important, is how your company sounds to the world. Companies may spend a considerable amount of time determining how it looks in the world, but not much time on the words it uses, the way it communicates, and how its audience perceives the company.
In the next few...Read More