Digital Marketing Blog

Programmatic Advertising: A Complete Beginner's Guide

By David Aviles -June 27, 2022

When it comes to creating competitive and cutting-edge marketing campaigns for your clients, it’s crucial to understand all of the available advertising opportunities. Technological developments have rapidly advanced the ways in which advertisers and publishers can circulate advertisements. At times, these developments can be difficult to keep up with, but continuous education is the key to...

Topics: Digital Marketing

Conversion Rate Optimization Strategies: A Complete Guide

By Sarah Kühn -May 16, 2022

In addition to being visually appealing, user-friendly, and informational, a company website needs to drive consumers to action. For it to be considered successful, your site must deliver measurable results. This is where conversion rate optimization, which is often shortened to CRO, comes in. In this all-in-one guide, we’ll discuss conversion rate optimization best practices and strategies.

Topics: Website Design, Industrial

Purpose of a Website & Importance of Defining Website Goals

By Sarah Kühn -April 15, 2022

What purpose does your website serve and is it currently accomplishing your company’s goals? Let’s dive into the importance of having a clearly defined vision and objectives for your company’s website.

Topics: Website Design, Industrial

4 Design Tips From Websites That Convert

By Sarah Kühn -March 15, 2022

Having a beautiful website is great, but if it doesn’t convert prospects to customers, it’s useless to your business. It’s essential that you create a website that’s both visually appealing and effective in driving sales. We’re going to walk you through 4 design tips that will help you craft a website with high conversion rates.

Topics: Website Design, Industrial

5 Signs Your Manufacturing Website is Outdated

By Sarah Kühn -February 17, 2022

When it comes to achieving a competitive edge for your manufacturing business, you need more than the right products and attentive customer service: You also need a winning website that will convey your unique value proposition, attract new customers, and fuel your success for years to come. In the past, having a website, in general, was sufficient for attracting business, but times have changed....

Topics: Website Design, Industrial

Improve SEO by Following UX Best Practices for Websites

By Sarah Kühn -January 7, 2022

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user experience (UX).

Topics: SEO, UX

Top 10 Digital Marketing KPIs to Track to Improve Marketing Strategies

By Matt Edens -November 23, 2021

Marketing KPIs exist to give you benchmarks of success. You can measure the effectiveness of certain campaigns, see where your strategy is lacking and devise data-driven strategies for improvement. It puts numbers to each of your efforts so you can make informed decisions moving forward. Let’s take a closer look at marketing KPIs and how you can use them to set objectives and measure success.

Topics: SEO, Digital Marketing

Understanding Search Intent for Effective Keyword Targeting

By Matt Edens -October 25, 2021

Understand what drives users to your website to improve keyword targeting and ultimately boost your ranking.

Topics: SEO, Digital Marketing, Content Marketing

How to Rank for the ‘People Also Ask’ Box

By Matt Edens -September 21, 2021

If you’re working on pushing your pages higher up the SERPs, then you’ve probably looked at that “People also ask” box before. It’s got a list of questions and drop-down answers so users can easily get quick, relevant information. But it doesn’t answer your biggest question: Is this box going to steal my SERP ranking?

Topics: SEO, Content Marketing

What To Do When A Competitor Targets Your Branded Keyword

By Matthew Wheeler -August 31, 2021

Imagine this scenario: you pull up your favorite search engine and type in your company name, but instead of your company being the first hit you see the name of a competitor.

Topics: SEO

Previous All posts Next

Topics

leave a comment