Digital Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.

5 Pillars of a Digital Industrial Marketing Strategy

Digital marketing in the industrial space has moved beyond inbound marketing and omnichannel marketing. As 2020 wreaked havoc on the economy, many companies focused on investing in digital marketing to ensure their success in 2021 and beyond. Thanks to the digitization of the B2B sales process, many B2B industrial companies are investing in specific marketing trends in order to capitalize on...

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7 Habits of Highly Effective Digital Marketers

As a marketing leader, you have a lot to balance between supporting sales, driving revenue, maintaining a brand image, trying to insert some much-needed creativity, and continually putting out fires. With so much to balance, it’s not uncommon that the to-do list you set out to accomplish today gets pushed back to tomorrow. 

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Keep Your Sales Team Selling with a Call Queue in HubSpot

Nothing can happen until a sale is made. No amount of marketing, product creation, or any other business function truly matters until revenue starts coming in. Unfortunately, many business leaders often think their sales department could make the most improvement. 

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Which SEO Ranking Factors Will Matter in 2021?

Google and Bing SEO ranking systems run on a combination of algorithms that bring many factors into play. But which factors matter the most for SEO ranking in 2021? 

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Topics: SEO

Brand Voice: How to Stop Getting Lost in a Noisy Marketplace

Much attention is given to the visual aspects of creating a brand, and rightly so.

But what’s often overlooked yet equally as important, is how your company sounds to the world.  Companies may spend a considerable amount of time determining how it looks in the world, but not much time on the words it uses, the way it communicates, and how its audience perceives the company.

In the next few...

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How Chatbots Help B2B Companies Scale

No matter the size, most businesses struggle to provide the consistent quality of service and level of attention that their customers deserve.

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5 Keys to B2B Virtual Sales

Adapt if you want to survive. 

In today’s ever-changing world, this is the creed we must apply to every facet of our businesses, including B2B sales. Because the technological landscape changes so dramatically and quickly, it is no longer enough to rely solely on a field sales team to get your product or service in front of buyers and win sales. The fact is, most of your initial contact with...

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Topics: Inbound Sales

Your Digital Marketing Plan Template

Digital marketing is critical to the ongoing success of your business, especially in today’s “virtual” economy. If your marketing team is overwhelmed and unsure where to focus, start with simplification. Simplifying your digital marketing reduces distraction and increases your chances of achieving your goals. It’s easy to overcomplicate your digital marketing efforts, wasting valuable resources...

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Benefits of SEO for Your Small Business 

Small Business SEO Benefits:

A Conceptual Shift

It's common for small businesses and local companies to view search engine marketing as too complex or too expensive. While it’s true that not all companies need SEO, you may be missing out on the benefits of SEO for your small business by failing to consider it as a lead generation strategy. Today, small businesses should consider SEO as a...

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SEO and Crawl Budget Guide

Ignoring the crawl budget can cost you rankings, traffic, and conversions. If your website is not optimized for a maximum crawl budget, no matter the size of the site, crawl activity may be wasted on low value or low performing pages, preventing the pages designed to improve SEO from being crawled.

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Topics: SEO

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