Digital Marketing Blog

How to Get A Marketing Internship

Landing your first job out of college is much like the classic “What came first, the chicken or the egg?” scenario. You need to be employed to gain experience, but to gain experience you need to be employed. The answer to this conundrum may be an internship that provides hands-on, real-world industry experience.

Here at Knowmad, intern Sarah Wolterman, says she started looking for a marketing...

Transforming Business: A Book Review

Twenty-five years ago this Spring, I was a freshman in college and had the fortunate experience to hear August Turak speak on campus. At the time, I had no idea what an influence he would have on the next four years of my life.

The Evolving Roles of CIO & CMO

Earlier this month, I participated in a panel discussion on CMO & CIO Engagement for SIM Charlotte. The evening event discussed the Evolving Roles of CIO+CMO and the Digital Marketing Trends Impacting IT. Joining me on the panel were Lisa McCarthy, president of Marcom, and Jack Rech, CIO of National Gypsum. Kelly Laughton, IBM Client Executive, moderated.

Is Your Business Lost on the Web?

Last Fall, we reached out to local business leaders to get their input on how they are strategically using the Internet to grow. Not surprisingly, the results showed that companies that invest in their online presence are seeing valuable returns. What surprised us was the confusion between activity and expected results. Businesses are literally lost on the Web. This confusion leads to unnecessary...

3 Steps to Aligning Sales and Marketing

As an Inbound Marketing agency, we have the privilege of seeing first-hand how powerful it is to align sales and marketing.

Once you understand the power of collaboration that comes from aligning sales and marketing, the next step is creating alignment between the activities of these teams. The founders of HubSpot, a marketing automation company, like to talk about their formula for success in...

Website Maintenance – The Key to Being Relevant on the Web

During my travels in Italy this fall, I witnessed both the beauty of this historic country as well as the impact that neglect has on its ancient structures. Indeed, a common job in the country is in the maintenance and restoration of its architecture, art and books. Likewise, in today's business world, the heart of a successful Web strategy is regular maintenance of your...