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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


CIOs of the Year Honored

Once thought of professions that could not be further apart, the emergence of digital tools has brought together many marketing and information technology departments. Top-notch digital experiences require CIOs understand the tools – like Read More

How Analytics Dashboards Allow For Sales And Marketing Alignment

Analytics dashboards are invaluable, especially when integrated with quality marketing software and a reliable customer relationship management (CRM) system. While they ... Read More

Should Your Business Be Using a CRM?

To know whether or not to implement a customer relationship management (CRM) system for your business, you first must have a strong understanding of what makes for an effective CRM. While a CRM is designed to track sales ... Read More

How to Get A Marketing Internship

Landing your first job out of college is much like the classic “What came first, the chicken or the egg?” scenario. You need to be employed to gain experience, but to gain experience you need to be employed. The answer to this conundrum may be an ... Read More

The Digital Business Revolution

A common characteristic of successful businesses is the ability to adapt. Since 2000, 52% of the Fortune 500 have been replaced by newer companies and upstarts according to Constellation Research. Arguably the most significant force impacting business today involves digital technology. The convergence of technologies across all facets of a business has been ... Read More

How to Optimize Your Existing Website During the Website Redesign Process

When you read the title to this article, you may have had this thought,“Why would I want to optimize my existing website during the website redesign process? I am tired of my existing site; otherwise, I wouldn’t be redesigning it.”

I’m going to suggest another way of looking at that question. I say that you should ALWAYS be aware of ... Read More

Creating a Culture Your Employees will Love

It is great to hear a person say, “I have the best job, with the best boss!” It's likely this person's work has a great company culture and atmosphere. Creating a culture your employees can love is an important aspect to the success of any business. It is a culture that molds an environment and makes ... Read More

Transforming Business: A Book Review

Twenty-five years ago this Spring, I was a freshman in college and had the fortunate experience to hear August Turak speak on campus. At the time, I had no idea what an influence he would have on the next four years of my ... Read More

Your Website and the Heartbleed Bug

Heartbleed, the latest cyber security threat, has been quickly making headlines around the world since Monday. The vulnerability exposes secured website traffic, such as passwords and credit card numbers, to eavesdropping.

Read More

The Evolving Roles of CIO & CMO

Earlier this month, I participated in a panel discussion on CMO & CIO Engagement for SIM ... Read More

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