Last Fall, Larry Kim explored “3 Times When Inbound Marketing Really Sucks” in the Marketing column at Inc.com. As an Inbound Marketer, you may think that I would disagree with his premise. I actually agree with most of the points he makes. And, I even have a few to add.
Read More
Events represent a fantastic opportunity to connect with potential, as well as existing, customers. However, just showing up, without coordinating the event with your online marketing efforts, means you’re probably missing out on a ton of opportunities.
Read More
When it comes to inbound marketing, sound strategy begins with an integrated strategy. Like most efforts, the parts must work together cohesively to create the desired whole.
Read More
When it comes to outwitting your competitors at marketing, there are no shortcuts. There are no true industry secrets or trump cards either. To out-market your competitors, it takes hard work and time to develop a holistic marketing approach. While stepping back to create a comprehensive game plan may initially seem daunting and time-consuming, it can pay off handsomely in the long run—and by...
Read More
Getting ready for digital marketing is like preparing for an adventure. The greater your aspirations, the more planning and preparation needs to go into your efforts. Get your company ready for digital marketing by taking these seven keys into account.
Read More
Adam Smith, an 18th century philosopher, economist, and author of The Wealth of Nations, knew the division of labor was a fundamental aspect in efficiency. He stated that if large tasks were broken down into many smaller segments, and each worker became an expert on one certain job or area of production, this would increase efficiency and save money. Smith's vision and philosophy changed the way...
Read More
Simply creating valuable content for targeted audiences and being visible in search results isn’t enough for a successful content marketing strategy. Your content needs to be promoted in the right marketing channels.
In this post, I’ll discuss how to build a plan to promote your content, where some great opportunities to promote your content across the three main media perspectives lie — owned,...
Read More
Are you still on the fence about blogging to market your business? If so, this post is for you.
There are a variety of reasons for a company to have a blog, ranging from the simple to the technical. The bottom line is that if you don’t have one, you’re definitely behind the times.
Perhaps you feel like a blog wouldn’t work for your business, or you have concerns about how you’d create the...
Read More
A website redesign is a tall order. Though challenging, it’s a popular topic that we’ve tackled previously on this blog. While a redesign certainly takes strategy, today we want to focus on whether or not you really need one.
From a pure marketing standpoint, your website should be judged on how good of a job it’s doing, and not necessarily on how good it looks. This is not just another case...
Read More
If you had to choose the one universal call to action (CTA) you find on most websites, what would your answer be? “Contact Us,” right?
But here’s a better question: does this ever make you want to reach out to a company? We’re fairly confident the answer is a resounding “No.” It’s passive and ineffective—and often completely ignored. Maybe a customer who desperately needs your products or...
Read More
