Digital Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.

Conversion Rate Optimization Strategies: A Complete Guide

In addition to being visually appealing, user-friendly, and informational, a company website needs to drive consumers to action. For it to be considered successful, your site must deliver measurable results. This is where conversion rate optimization, which is often shortened to CRO, comes in. In this all-in-one guide, we’ll discuss conversion rate optimization best practices and strategies.

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Purpose of a Website & Importance of Defining Website Goals

What purpose does your website serve and is it currently accomplishing your company’s goals? Let’s dive into the importance of having a clearly defined vision and objectives for your company’s website.

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4 Design Tips From Websites That Convert

Having a beautiful website is great, but if it doesn’t convert prospects to customers, it’s useless to your business. It’s essential that you create a website that’s both visually appealing and effective in driving sales. We’re going to walk you through 4 design tips that will help you craft a website with high conversion rates.

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5 Signs Your Manufacturing Website is Outdated

When it comes to achieving a competitive edge for your manufacturing business, you need more than the right products and attentive customer service: You also need a winning website that will convey your unique value proposition, attract new customers, and fuel your success for years to come. In the past, having a website, in general, was sufficient for attracting business, but times have changed....

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Digital Marketing for Manufacturers: Targeting The Right Audience

Many manufacturing companies like to stay in their comfort zone when it comes to digital marketing. Investing in pay-to-play ads and articles on industry websites, using a website that’s nothing more than an online sales brochure, and very few KPIs in place to measure digital performance. If it’s not broken, why fix it, right? 

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