SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.
SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.
Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.
Since the early days of search engine optimization, the goal has been to earn the favor of search engines by building websites that appeal to the preferences of their users. They want mobile optimization? Check. Valuable, rich content? Check. Clean websites, fast loading speeds and video? Check, check and check.Read More
It’s that time again. Google has officially rolled out another core update, causing yet another upheaval in the world of digital marketing. The most recent core update was released this past March and it has businesses wondering how it’s going to affect their online performance – both today and in the long term.Read More
Every business today needs to have a strategy for being found online, and search engine optimization has been the rock start of digital marketing for years. There are a lot of components to SEO but it’s safe to say that one of the most important is your keyword strategy.Read More
Content is king. If you’ve paid even a minuscule amount of attention to digital marketing advice for your business, you’ve likely heard this phrase a thousand times. So, you’ve went all in on a content strategy, and while you’re getting hits, nothing else seems to be happening.Read More
If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet ... Read More
As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user ... Read More
Our friends over at Google like to keep us on our toes, and they do a pretty good job by switching up their algorithm hundreds of times a year. Granted, most of these are smaller changes that go relatively unnoticed by the masses, but it seems like once or twice a year the search engine giant changes the rules of search engine optimization on a much larger ... Read More
Ask anyone who has devoted time and effort into building up their SEO what their ultimate goal is, and the answer will likely be “position one on Google”. Search engine optimization is key in digital marketing and the right strategy can quickly increase your visibility in the digital universe, but it’s difficult to really get the traction you need without a ... Read More
Until fairly recently, most internet users typed out their questions and queries into the little bar provided by search engines, whether they were using a desktop, phone or tablet. Since text was the vehicle that most customers were using to reach businesses, it provided us with some reliable strategies for search engine optimization.Read More