SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.
SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.
Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.
As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user ... Read More
Our friends over at Google like to keep us on our toes, and they do a pretty good job by switching up their algorithm hundreds of times a year. Granted, most of these are smaller changes that go relatively unnoticed by the masses, but it seems like once or twice a year the search engine giant changes the rules of search engine optimization on a much larger ... Read More
Ask anyone who has devoted time and effort into building up their SEO what their ultimate goal is, and the answer will likely be “position one on Google”. Search engine optimization is key in digital marketing and the right strategy can quickly increase your visibility in the digital universe, but it’s difficult to really get the traction you need without a ... Read More
Until fairly recently, most internet users typed out their questions and queries into the little bar provided by search engines, whether they were using a desktop, phone or tablet. Since text was the vehicle that most customers were using to reach businesses, it provided us with some reliable strategies for search engine optimization.Read More
For many local businesses, deciding where to focus their marketing energy and budget is one of the biggest challenges. After all, this is a decision that influences their visibility in the market and their success. One wrong move and the competition walks away with customers that should have been theirs.Read More
Content is king in any SEO strategy. You’ve probably heard that so much that it’s starting to get old. While that one statement tells us that content is important, it really does nothing for telling us what it means to create great SEO content in 2018.Read More
Do a search for any type of business on Google and tell us what you see. It doesn’t matter if it’s for a Mexican restaurant, auto insurance agent or digital marketing agency, there’s one feature that remains consistent across each search.Read More
Once upon a time, there was this archaic device called a telephone book. Depending on where you lived, the size of this directory could be unwieldy. As a business, if you didn’t make it into the directory for it’s annual publication, you were out of luck until next year.Read More
Shop local. Buy local. We hear this all the time. It is the mantra of small businesses, and anyone that cares about their local community. Small businesses are great for local economies, but they’re also essential for building the communities we want to call home. Most people want to support smaller, local businesses.Read More
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