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Using SEO to Find New Business Opportunities

By Diona Kidd -November 6, 2019

The effective use of Search Engine Optimization (SEO) doesn’t stop at ranking and lead generation. There is a data pipeline for companies to find new business opportunities. Follow these steps to uncover the data and discover new ideas for growing or expanding your business.

Topics: SEO

How to Create Content that Engages and Converts Visitors on Your Site

By Diona Kidd -September 29, 2019

Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online foothold since they felt so far behind. Unfortunately, creating content that doesn’t solve a customers’ specific problem—or encourage them to take...

Topics: SEO

Understanding Schema Markup for Your Voice Search Audience

By Diona Kidd -August 28, 2019

Google, which claims the overwhelming majority of search engine user’s love, processes 5.6 billion search queries every single day. That’s an almost unimaginably massive number of searches being streamed through one search engine alone. The fact that we’re obsessed with searching online is old news, but how we’re going about doing it has changed.

Topics: SEO

SEO Best Practices vs. Myths

By Matthew Wheeler -July 22, 2019

Search engine optimization (SEO) has evolved into a science of its own. For many marketing teams, SEO concepts are easy to grasp but difficult to implement due to time, conflicting information about SEO best practices and outdated advice, and inaccurate reporting. SEO myths can cause long-term damage to a website’s placement options, adding to the pressure of getting it right the first time....

Topics: SEO

Optimizing Your Website for SEO and the Demands of Voice Search Users

By William McKee -June 26, 2019

Since the early days of search engine optimization, the goal has been to earn the favor of search engines by building websites that appeal to the preferences of their users. They want mobile optimization? Check. Valuable, rich content? Check. Clean websites, fast loading speeds and video? Check, check and check.

Topics: SEO, Website Design

How Should You Respond to Google’s Recent Core Algorithm Update?

By Diona Kidd -May 8, 2019

It’s that time again. Google has officially rolled out another core update, causing yet another upheaval in the world of digital marketing. The most recent core update was released this past March and it has businesses wondering how it’s going to affect their online performance – both today and in the long term.

Topics: SEO

How to Revitalize Your SEO with a New Approach to Keyword Research

By Diona Kidd -April 11, 2019

Every business today needs to have a strategy for being found online, and search engine optimization has been the rock start of digital marketing for years. There are a lot of components to SEO but it’s safe to say that one of the most important is your keyword strategy.

Topics: SEO

Why Using Structured Data in Web Design Is Important for SEO

By William McKee -February 26, 2019

If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet have the resources to invest in...

Topics: SEO, Website Design

Top Predictions Why 2019 Will Be an Amazing Year for SEO

By Diona Kidd -January 24, 2019

Over half of all internet traffic comes from organic search. This isn’t just half of search engine traffic, but half of all the traffic, from all sources on the internet. According to Pew Research 77% of Americans are online every single day and more than a quarter of them admit to being online almost constantly. This represents the potential for businesses to reach a massive audience through...

Topics: SEO

Is Mobile Responsiveness a Google Ranking Factor and How Does It Affect SEO?

By William McKee -December 27, 2018

Our friends over at Google like to keep us on our toes, and they do a pretty good job by switching up their algorithm hundreds of times a year. Granted, most of these are smaller changes that go relatively unnoticed by the masses, but it seems like once or twice a year the search engine giant changes the rules of search engine optimization on a much larger scale.

Topics: SEO, Website Design

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Topics

Search Engine Optimization (SEO)

What is SEO?

SEO Articles

Using SEO to Find New Business Opportunities

How to Create Content that Engages and Converts Visitors on Your Site

Understanding Schema Markup for Your Voice Search Audience

SEO Best Practices vs. Myths

Optimizing Your Website for SEO and the Demands of Voice Search Users

How Should You Respond to Google’s Recent Core Algorithm Update?

How to Revitalize Your SEO with a New Approach to Keyword Research

Why Using Structured Data in Web Design Is Important for SEO

Top Predictions Why 2019 Will Be an Amazing Year for SEO

Is Mobile Responsiveness a Google Ranking Factor and How Does It Affect SEO?

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