There are a variety of factors that go into designing a successful enterprise website. You need buy-in from a variety of stakeholders. You need a workflow that ensures the behemoth project stays on track. You need talented designers and writers to convey all that valuable information you want to communicate to your customers—and to prospective customers.
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Increasing conversions for B2B (business to business) involves so much more than building landing pages that convert better. Conversion rate optimization for B2B tends to be more difficult than business to consumer (B2C) because of these added complexities:
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When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we anticipate hesitation from our clients during a website redesign project. We understand that there are a variety of reasons for this reluctance, ranging from juggling too many initiatives at one time to the fear of...
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One of the main goals of your digital marketing strategy is lead generation. There’s a lot that goes into capturing leads, but none of it can happen unless you get traffic moving to your website. This should be the natural result of an SEO strategy designed for lead generation, but it isn’t enough to just get traffic landing on your site. Leads aren’t always captured on the first visit, which...
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You may be thinking about hiring a website design firm, or you may have even begun your journey to a new or revamped site for your business. The modern website design process takes a lot of science--from technical development acumen with the latest platforms and tools to leveraging design skills--and a little art--the art of storytelling.
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If you or your marketing team are on the brink of a website design project (or redesign), you’re probably trying to organize and prioritize a high volume of information and messaging. Whether you bring the perspective of an executive at a mature company, a startup entrepreneur, or a seasoned marketer, you know that the toughest part of getting a professional website design is sifting through...
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There was a brief moment in time when every business was scrambling to ensure their website adapted to multiple screen types, evolving their online storefronts from the standard desktop computer to the smartphones and tablets that had taken consumers by storm. That time has long passed, as today’s marketing directors know the ins and outs of responsive website design, and don’t have to work as...
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Since the early days of search engine optimization, the goal has been to earn the favor of search engines by building websites that appeal to the preferences of their users. They want mobile optimization? Check. Valuable, rich content? Check. Clean websites, fast loading speeds and video? Check, check and check.
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When you’re measuring the success of your business, there are a lot of different numbers and metrics that come into play. You’re probably looking at your sales revenue, profit margin, customer acquisition costs, along with a multitude of digital marketing analytics. With so many moving parts, how do you know which metric matters the most?
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The moment you launch your first website is an exciting time for your small business. Finally, you have a beautiful, highly functional website that will serve as a representation of your business online. You understand the value of great web design and you worked hard to produce a site that you know will meet your customer’s expectations. Now it’s time to sit back, enjoy the rewards of a job well...
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