Why Using Structured Data in Web Design Is Important for SEO

If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet have the resources to invest in...

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Topics: SEO, Website Design

5 Trends That Will Influence Web Design in 2019

In 2019, the idea that you need to be online is a given. The majority of consumers want to check a business out online before even considering contacting them through another avenue, meaning that it’s practically impossible for a business to thrive without a website. Most businesses know this, but what many of them don’t realize is that how current their website design matters almost as much.

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Topics: Website Design

Is Mobile Responsiveness a Google Ranking Factor and How Does It Affect SEO?

Our friends over at Google like to keep us on our toes, and they do a pretty good job by switching up their algorithm hundreds of times a year. Granted, most of these are smaller changes that go relatively unnoticed by the masses, but it seems like once or twice a year the search engine giant changes the rules of search engine optimization on a much larger scale.

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Topics: SEO, Website Design

Why It’s Important to Balance Performance and Aesthetics for Successful Web Design

There’s a lot of elements that go into the overall performance of a website, and we could spend a great deal of time going back and forth about what really matters for modern website design. However, at the end of the day, what’s really important is the overall experience of every person that visits your site. While we could break their experience down and analyze it to death, it all boils down...

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Topics: Website Design

Uncovering the Key Elements of High Performance Landing Page Design

Landing pages have become an essential element to practically every digital marketing strategy. They’re the tools, that when optimized, perform magic on your lead generation and conversion rates. While businesses have been using landing pages to help them meet their growth goals, optimizing them for success has become more complex.

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Why an Optimized Sitemap Is Exactly What Your Website Needs for Success

Anyone who has ever tried their hand at SEO knows that there are many elements to the process and attempting to optimize each and every one can be overwhelming – especially if the concept of search engine optimization is a relatively new one for you. Maybe you’ve even wondered to yourself why you can’t just send search engines a cheat sheet that tells them exactly what to look for on your website...

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Topics: Website Design

Turning Your Website Into a Conversion Machine

When people first land on a website, studies tell us that 92% of them aren’t there to buy, at least not right away. You’ve done a great job generating traffic to your site, but that doesn’t mean that every person that lands is going to convert. In fact, if your site isn’t optimized for conversions, there’s a good chance that you won’t see most of those 92% of visitors again.

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How A Killer Website Can Boost Your Conversions

What is the most valuable selling tool of your business?

You may have come up with several answers, but the truth is that your website is probably the most powerful attractor to visitors that you own, and that means website design and web development are two of the keys to boosting your company’s return on investment. But if the number of visitors to your website has decreased, or you are not...

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Topics: Website Design

How Will Google's Change to a Mobile-First Index Affect Organic Rankings?

Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.

But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.

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Topics: SEO, Website Design

The Ultimate Guide to Responsive Web Design

In the old days, businesses could get by with a website specifically designed for desktop computers that was easy to navigate and filled with outstanding content.

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Topics: Website Design

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