When you think of Matthews Internal Medicine Group, words that come to mind are trustworthy, caring, personable, and quality service. While the doctors, staff, and facility fully support and uphold these descriptions, their website design did not. And that’s where Knowmad comes in.
When the Knowmad team initially met with Matthew’s Internal Medicine, they were in the middle of...
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As you get closer to kicking off your new website design project, you’ll feel the energy start to accumulate. Frustration with your existing website might have driven you to this point in your planning, but the closer you get, the more thrilling things are going to become. Along with all the excitement and potential, there’s probably more than a little uncertainty.
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Charlotte Works is a nonprofit organization that serves as the workforce development board for the City of Charlotte and Mecklenburg County, N.C. We recently helped them redesign their website as they re-envisioned their role in the community.
There were rave reviews once the website was launched. It was attractive, innovative and useful for those who were just learning about Charlotte Works. It...Read More
So, you’ve decided that it’s time to rebuild the corporate website. As a savvy businessperson, you do your research, poll your colleagues, and interview firms. Once you’ve identified the shortlist of candidates, you request proposals., and that’s when your work really begins.
While you may think buying a website is like buying a car, it’s closer to remodeling a home or building a new office....
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As a web developer, I have to strike a balance between making websites that use modern and efficient code, and making websites that work and look decent on older browsers. The latest example of this is whether to support Internet Explorer (IE) 8. The answer to this question is (you could have guessed), “It depends.”
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Like every aspect of your inbound marketing efforts, there must be a sound strategy in place. This is no different with social media. Just like you must have a solid game plan for how you engage with customers in social media, the way you integrate that channel with your website will go a long way to your success or failure.
Be it Facebook, Twitter, LinkedIn, or Pinterest, coordinating every...
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A website redesign is a tall order. Though challenging, it’s a popular topic that we’ve tackled previously on this blog. While a redesign certainly takes strategy, today we want to focus on whether or not you really need one.
From a pure marketing standpoint, your website should be judged on how good of a job it’s doing, and not necessarily on how good it looks. This is not just another case...
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Yesterday at Inbound13, HubSpot founders Brian Halligan and Darmesh Shah announced a major renovation of their content management system that will have an impact on the future of website design. Based on the preview, the change in how we think about designing and building websites could be as significant as the impact that the HubSpot platform has had on Internet marketing.
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Whenever I talk to a prospect who is planning a website redesign, I start with asking why. As Simon Sinek exhorts in his TED talk, knowing your why creates inspiration. What I've learned is that getting to the why isn't always easy.
It's often easier to fall into the assumption that a new website will solve a plethora of business problems from sales to marketing to customer service to branding...
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