At its simplest, Inbound Marketing is the act of marketing activities that intend to attract customers based off of their demographics and psychographics as opposed to trying to get the attention of the prospects by just pushing messages out.
Here at Knowmad, we like to take it a step further. Inbound Marketing is the methodology of creating helpful content and promoting it online in order to generate qualified leads for our clients.
The Knowmad Inbound Marketing Scholarship is open to any student currently enrolled in a business, marketing or communications undergraduate or graduate degree program by Fall 2017 at any U.S.-based accredited college or university.
Each applicant must a short 500 word essay, along with the included release form, answering the following:
Download the release form here.
Applicants must submit their application by using this online form.
One student will be awarded a $500 scholarship