As Paid Media Director, David’s core responsibility is to create solid media plans that help our clients reach their business objectives.
David brings with him a robust buying and strategy history from multiple full-service agencies, managing paid media for B2B, B2C, and B2D products and services. He has worked over 12 years as a media director and traditional media buyer (before programmatic was a thing) and brings an array of knowledge to our team!
Another reason everyone loves working with David - he has a knack for educating his clients on the media ecosystem so they have a better understanding of the possibilities within paid media across all the different channels. By working with other digital strategists on their accounts, he can strategize ways to incorporate paid media into clients' digital marketing strategies to help them reach their buyers and generate more leads.
In his free time, David loves spending time with his wife, son, and baby girl. Originally from Hatillo, Puerto Rico, David prefers the warmer weather and loves everything that has to do with water: Scuba, Surfing, Kiteboarding, fishing, etc.