With new growth came the opportunity to build a brand and marketing foundation that would serve the company for the future. Faina had several key objectives:
Develop Unique Brand Identity: Multiple “Chemtron” brands existed in the market, leading to brand confusion.
Communicate Unique Selling Proposition (USP): Sales initiatives needed support to differentiate themselves from competitors and to speak the language of their technical buyers.
Establish Marketing Infrastructure for Continued Growth: The website needed to generate qualified leads and contribute to revenue.
As a team of one, Faina was also looking for a partner who was collaborative, easy to work with, had experience with HubSpot, and was familiar with their niche industry. She needed to reach her KPIs, but she also needed an agency that could adapt as her role and the organization grew.