As the leader in the manufacturing of spray, OEM, and flexible polyurethane foam, NCFI has a long history of delivering high-quality products.
First, we encouraged NCFI to think about how its new website would support its business plan. Opportunities included improving brand perception, generating more traffic to the website, and capturing sales leads. Based on the discovery process, Knowmad put in place a plan to develop a single website to serve as the definitive source of company and product information, and then developed buyer personas and researched keywords accordingly. The redesigned website was built to be a user-friendly, online platform to drive growth, one with clear calls-to-action (CTAs) that encouraged visitors to engage with NCFI through its offers of informative and accurate data.