Inbound Marketing for Purified Cotton Manufacturer
With business operations spanning more than one hundred years, Barnhardt Manufacturing Company certainly knows cotton fiber, and knows it well. The company procures raw cotton and sells it to national brands and manufacturers that turn the cotton into products for consumer use.
Established in 1900, the company had never created a website or digital marketing plan dedicated to reaching their bulk buyers or the consumer market. They needed help writing and presenting the breadth of their knowledge and expertise on the web in a format that appealed to these two key audiences. The company was also faced with the challenge of rebuilding market share after a spike in raw material costs. Ultimately, Barnhardt Natural Fibers needed to educate both consumers and product developers about the benefits of cotton over alternative fibers.