Located in the western suburbs of Chicago, Lexington Square is a senior living community. For 30 years they’ve provided comfortable and affordable accommodations to seniors at different life stages, offering a variety of floor plans, care options, benefits, and amenities.
To remain relevant in an increasingly competitive market and meet occupancy goals, the community needed more visibility to and more conversations with potential new residents. With more research on senior living being conducted online, Sherry Kizer, the Senior Vice President of Senior Living Services at Lexington Square, knew that more transparency through digital marketing was needed to improve results—and drive higher residency rates.
304% increase in leads
198% increase in organic search trafﬁc
23% increase in sales-ready leads
Since engaging with Knowmad, Lexington Square added over 40 new residents and closed over $10M of new sales via search traffic