Global chemical supplier specializing in the supply and development of high-performance polymers

Problem/Challenge

The client's website had grown dense with valuable content, but the structure wasn't working. Pages were disconnected, navigation felt confusing, and users struggled to find product information. Internally, the marketing team found it difficult to update or maintain accuracy across the site, leading to outdated content and missed opportunities to showcase the company's full product portfolio.

 As Caralyn H., Sales Support Specialist and the project's primary driver, described it: "the rabbit hole wasn't working"—users couldn't follow a clear path through the content. Melissa G., Business Manager Americas, echoed the frustration from a strategic lens: "a lot of disconnect within our own website."

The client needed a connected, easy-to-manage website that could:

• Bring all product data into one organized, searchable system.
• Make updates simple and consistent across the site.
• Improve user experience so customers could explore and find the right products without friction.

In short, they wanted a modern digital foundation that made complex information clear, connected, and easy to maintain.

Solution

The client partnered with Knowmad to rebuild their website around a structured, HubSpot-powered product database designed for flexibility, scalability, and ease of use.

Using HubDB, Knowmad developed a centralized system that allows the client to manage and display every product in a consistent, searchable format. Each product entry can be added or updated in minutes—no developer support required. This system solved one of the client's biggest frustrations: keeping their extensive catalog current and complete.

In parallel, Knowmad overhauled the information architecture and navigation, connecting pages and content so users can easily explore by market, application, or chemistry. The result is a smoother experience for customers and a far simpler workflow for the internal team.

The new platform has become more than a website—it's a foundation for growth. The client can now feature its full product portfolio online, support expanded email marketing campaigns to nearly 12,000 contacts, and use the database as a launchpad for future digital initiatives.

Knowmad delivered a connected, easily managed website
that showcases the client's technical depth and positions the company for continued digital evolution.

Result

• Launched in Spring 2025, the catalog added over 800 new pages to the website.
  
  

• In the first six months, the Product Finder and Product pages have received over 21,000 visits (a 230% increase over the prior year).
  
  

• Since the launch, the catalog has generated over 100 sample requests.