• NEW PRODUCT & CATALOG PAGES LAUNCHED
    800+
  • PRODUCT FINDER + PRODUCT PAGE VISITS IN THE 1ST 6 MONTH
    21,000+
  • GROWTH IN TRAFFIC YEAR OVER YEAR
    230%
  • SAMPLE REQUESTS GENERATED
    100+
MANUFACTURING
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the work800 product pages, one launch: building a searchable product catalog for a global polymer supplier

services
INDUSTRY
  • MANUFACTURING
LAUNCH SITE
Image

results

New product & catalog pages launched
800
+
Product Finder + product page visits in the 1st 6 months
21000
+
Growth in traffic year over year
230
%
Sample requests generated
100
+
ABOUT THE PROJECT

THE COMPANY

This global chemical supplier has spent more than 50 years building a reputation on technical depth. They develop and supply high-performance polymers, intermediates, and specialty monomers for coatings, adhesives, sealants, elastomers, and resins, serving customers worldwide who rely on both the chemistry and the expertise behind it. The expertise was there—but the website was no longer keeping pace.

 

THE CHALLENGE

A growing product portfolio had outpaced the site’s ability to organize it. Customers couldn’t find what they were looking for. The internal team couldn’t maintain what was there. The problem wasn’t cosmetic. It was structural: there was no system behind the catalog.
 
Knowmad rebuilt the foundation. Using HubSpot’s HubDB, we designed and launched a centralized product database with 800+ pages, organized by market, application, and chemistry. Products are now searchable, specs are updatable in minutes, and the full catalog is discoverable by the customers who need it.
Product Catalog Challenges

 

Problem/Challenge

A growing product portfolio had outpaced the website's ability to organize it. Products were scattered across a dense, disconnected structure with no consistent logic connecting them by market, application, or chemistry. Customers couldn't find what they needed. The internal team struggled to keep specs accurate and content current across hundreds of pages.

The problem wasn't the products. It was that the website had no system behind them.

 As Caralyn H., Sales Support Specialist and the project's primary driver, described it: "the rabbit hole wasn't working"—users couldn't follow a clear path through the content. Melissa G., Business Manager Americas, echoed the frustration from a strategic lens: "a lot of disconnect within our own website."

The client needed a connected, easy-to-manage product catalog that could:

  • Bring all product data into one organized, searchable system.
  • Make updates simple and consistent across the site.
  • Improve user experience so customers could explore and find the right products without friction.

In short, they wanted a modern digital foundation that made complex information clear, connected, and easy to maintain.

Solution

The client partnered with Knowmad to rebuild their website around a structured, HubSpot-powered product database designed for flexibility, scalability, and ease of use.

Using HubDB, Knowmad developed a centralized system that allows the client to manage and display every product in a consistent, searchable format. Each product entry can be added or updated in minutes—no developer support required. This system solved one of the client's biggest frustrations: keeping their extensive catalog current and complete.

In parallel, Knowmad overhauled the information architecture and navigation, connecting pages and content so users can easily explore by market, application, or chemistry. The result is a smoother experience for customers and a far simpler workflow for the internal team.

The new platform has become more than a website—it's a foundation for growth. The client can now feature its full product portfolio online, support expanded email marketing campaigns to nearly 12,000 contacts, and use the database as a launchpad for future digital initiatives.

Gantrade-image

Knowmad delivered a connected, easily managed website
that showcases the client's technical depth and positions the company for continued digital evolution.

Result

Sessions to Product Catalog & Product Finder (May 1 - Nov 30, 2025) (1)

 

  • Launched in Spring 2025, the catalog added over 800 new pages to the website.

  • In the first six months, the Product Finder and Product pages have received over 21,000 visits (a 230% increase over the prior year).

  • Since the launch, the catalog has generated over 100 sample requests.

 

 

 

Check out more of Web Design Case Studies

EXPLORE

We've partnered with Knowmad since 2010. Our growing product portfolio made the site difficult to navigate and maintain. Knowmad rebuilt the architecture around a HubSpot product database. We now add products and update specs in minutes. Our full catalog is discoverable, customers find products faster, and we're nurturing a growing audience of global customers."

Melissa L., Business Manager