When it comes to achieving a competitive edge for your manufacturing business, you need more than the right products and attentive customer service: You also need a winning website that will convey your unique value proposition, attract new customers, and fuel your success for years to come. In the past, having a website, in general, was sufficient for attracting business, but times have changed. In 2022, the best manufacturing websites are updated, visually appealing, and easy to navigate. Let’s discuss a few signs that your website may need some TLC.
Your website is often the first interaction a potential customer will have with your company, so it’s important to put your best foot forward. Due to the fast-moving nature of the industrial and manufacturing industries, many organizations will neglect their websites for weeks, months, or even years, allowing them to fall into disarray and irrelevance. For a website to be effective at converting potential customers into loyal ones, the content and design need to be updated regularly. To understand how detrimental a bad website can be to your company, it’s important to look at the data. Here are a few eye-opening statistics:
Consumers are taking notice of your website and having an ineffective, outdated one can cost you customers. Countless studies have shown that a website’s design, content, and usability can determine whether or not a customer moves forward with a purchasing decision. So, how do you know if your website is outdated? Here are 5 signs it might need a refresh:
Here’s a great example of a website in need of some help: Pmichaud. If your website resembles this one in any way, shape, or form, this is an indicator that yours needs a revamp. While this particular website may seem like an extreme example, it’s common for companies in the industrial sector to have outdated websites that seem to be straight out of the 90s. Why? Many industrial companies do not have dedicated marketing teams or they believe their product is too “boring” to market. In reality, every company and product can benefit from a well-designed website.
While word-of-mouth marketing still has its place in business, a business cannot rely on it entirely. In this digital age, showing up on the first few pages of Google is a significant determinant of your success since it enables your organization to connect with new customers. Your lagging rank on Google boils down to these key elements:
Having a beautiful website isn’t enough. In order for your website to generate leads and help you land sales, it needs to have proper calls-to-action (CTAs) that will entice visitors to become customers. While it may seem like an insignificant element within your marketing campaign, it’s actually the most important part. If you don’t provide customers a simple, easy, and quick way to get your product or receive more information, many will abandon ship and buy from your competitors. Here are a few effective CTAs to incorporate into your manufacturing website design:
According to a study, it takes around 50 milliseconds (0.05 seconds) for someone to form an opinion about a website and determine whether they want to stay or leave. That means you have 50 milliseconds to convince a potential customer that your website is worth staying on. In order to lower your “bounce rate,” which refers to the percentage of people who visit a website and then leave without accessing another page, there are a few items to address:
Since the birth of the internet in 1983, website design has come a long way. Looking back on the websites that were made around that time, it’s shocking to see how different they look. Many lacked a clear direction, had cluttered designs that overwhelmed visitors, and didn’t effectively communicate a company’s offerings or mission. Over the years, web designers and business owners have become more adept at leading customers through sales funnels and educating them about their individual value propositions. If your website lacks a clear direction, don’t fret because we’re here to assist. Prior to helping each of our clients build their websites, our team completes a Brand Message Workshop to develop a strategic plan for crafting content and imagery that clearly conveys a unified vision.
In this digital age, your website is your number one marketing tool to reach new customers, promote your offerings, boost your sales, and build your credibility within the industry. In order for it to be effective, it needs to combine aesthetically pleasing elements with data that fuels sales. Essentially, your website should have both beauty and brains. Our team is comprised of expert designers, copywriters, strategists, and technical marketers who have a proven track record of crafting websites that are as beautiful as they are powerful.
We helped Riteks, a leading manufacturer of industrial chemical solutions, transform their outdated website into an interactive digital experience that grew their profits and organic search conversion rate. To gain a thorough understanding of their needs, our team met with Riteks founder Edward Boss and his team to learn more about their company, customers, and business goals. This in-depth research empowered our team to create a website that, on the front-end, attracted customers and conveyed Ritek’s unique value, and on the back-end, delivered significant results through SEO and content creation. Ed has recently commented, “It’s already a success, and the investment has been worth it.”
If you’re interested in taking your manufacturing website design and content to the next level, learn more about our digital marketing for industrial companies or take a look at our case studies. You can also click here to book a call or request a proposal with additional information. We’re here to help your organization succeed.