As our industrial supply chains continue to adapt to changing environments and advances in technology, the way these companies go-to-market must adapt as well.
As a digital marketing agency for manufacturers and industrial firms, we've successfully helped organizations transform their digital presence to better leverage the opportunity represented by digital marketing over the last 10+ years. We bring a unique understanding of industrial supply chains including chemicals, building materials, fabrics, non-wovens and other industrial areas - both in regards to direct B2B sales and pull-through demand.
As a result of partnering with us, clients have realized signiﬁcant gains in their online visibility, volume of sales leads and increased their distribution and/or customer base.
“Knowmad got to know about our business. They asked a lot of questions about things I wasn’t thinking about, and they learned our business from our perspective and our needs.”
Designing a website to turn visitors into new contacts and leads for your sales team is an important aspect of your digital marketing campaign.
SEO, or Search Engine Optimization, is a key tactic to getting found online. It helps your business attract new prospects by positioning your lead generating website where your prospects are already looking - in search results.
Content is an essential part of your digital marketing & SEO strategy. Depending on the technical nature of your firm, you can get help developing content using in-house expertise or outsource the writing using our content marketing service. Content marketing includes promoting the content to maximize visibility and value.
Paid online advertising - through Google and other outlets - help you get in front of a targeted audience quickly. In search, you can use it to test SEO keywords for conversions, to get to the top of search result pages fast and cover as much of page #1 as possible. In other contexts, you can use it to target demographics of your ideal audience to attract them to your website and offers. We can also use retargeting to keep your business in front of people who visit your website while they are in the consideration stage of the buying process.
Social media is a useful tactic to stay top-of-mind with both existing customers and prospects.
When your goal is to generate sales leads using Internet Marketing, you'll need a way to manage both your sales leads and your pipeline. We offer a marketing technology (martech) platform that enables you to do just that. The lead management tools are designed to be easy for the sales team, while providing sales management the insight needed to grow revenues.
Talk to one of our digital marketing experts about what a campaign could look like for your organization by requesting a free consultation.
Find out how to improve your online lead generation!.