Internet Marketing Blog

Four Tips To Build a Lead Generation Website

Your website is your most powerful marketing tool and the backbone of your strategy.  Well, at least it should be…

HubSpot vs WordPress: Which Is The Better CMS?

Whether you’re selling a B2B service or marketing a product directly to consumers, your website should generate new leads and revenue for your business.

8 Ways Sales and Marketing Work Together to Grow Your Manufacturing Brand

If you want to go fast, go alone. If you want to go far, go together.

9 Tips to Optimize Page Speed & Climb Search Rankings

2 seconds or less.

That’s the number that Google set in 2018 as the magic speed number for desktop and mobile users.

Build a Sales Enablement Powerhouse: Use Lead Intelligence Software

In B2B marketing, it’s easy to assume that a lead generation strategy is working if traffic graphs are increasing and website conversions are growing month over month. It’s exciting to see traffic graphs soar and conversion numbers grow, but when lead quality and lead-to-customer rates start to decline, excitement turns into letdown. 

The Truth About Search Engine Optimization Prices

There are more than 5.5 billion searches per day on the internet. 

But, surely, your ideal clients aren't looking for businesses like yours online because you’re in the B2B space, right?

Think again.

How Can I Promote My Manufacturing Business?

For manufacturing businesses, there has never been a larger need to properly promote your products and services to customers.  Prior to the pandemic,  the manufacturing industry was experiencing a decline in growth. According to the latest IBIS World U.S. Manufacturing Report,  "COVID-19 (coronavirus) pandemic and its subsequent effect on the greater US economy has enhanced industry revenue...

5 Pillars of a Digital Industrial Marketing Strategy

Digital marketing in the industrial space has moved beyond inbound marketing and omnichannel marketing. As 2020 wreaked havoc on the economy, many companies focused on investing in digital marketing to ensure their success in 2021 and beyond. Thanks to the digitization of the B2B sales process, many B2B industrial companies are investing in specific marketing trends in order to capitalize on...

7 Habits of Highly Effective Digital Marketers

As a marketing leader, you have a lot to balance between supporting sales, driving revenue, maintaining a brand image, trying to insert some much-needed creativity, and continually putting out fires. With so much to balance, it’s not uncommon that the to-do list you set out to accomplish today gets pushed back to tomorrow. 

The Guide to Digital Marketing for Manufacturers

A hallmark of marketing is constant testing. Effective marketing doubles down on strategies that have previously worked, but also explores new opportunities to continue growing in the future. Within the manufacturing industry, many companies have taken the same approach to marketing for years, and for years, it has worked. But with the way the world is continuing to evolve, some companies are...