Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


5 Signs Your Manufacturing Website is Outdated

When it comes to achieving a competitive edge for your manufacturing business, you need more than the right products and attentive customer service: You also need a winning website that will convey your unique value proposition, attract new customers, and fuel your success for years to come. In the past, having a website, in general, was sufficient for attracting business, but times have changed....

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Improve SEO by Following UX Best Practices for Websites

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user experience (UX).

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Topics: SEO, UX

Top 10 Digital Marketing KPIs to Track to Improve Marketing Strategies

Marketing KPIs exist to give you benchmarks of success. You can measure the effectiveness of certain campaigns, see where your strategy is lacking and devise data-driven strategies for improvement. It puts numbers to each of your efforts so you can make informed decisions moving forward. Let’s take a closer look at marketing KPIs and how you can use them to set objectives and measure success.

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2022 Technical SEO Checklist

Technical SEO is a key element in ranking your site in Google SERPs, but it may be one of the most challenging aspects of SEO. Here is a complete checklist of all technical SEO considerations that you should prioritize in order to rank, grow traffic and convert more buyers.

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Topics: SEO, Technical SEO

Understanding Search Intent for Effective Keyword Targeting

Understand what drives users to your website to improve keyword targeting and ultimately boost your ranking.

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How to Rank for the ‘People Also Ask’ Box

If you’re working on pushing your pages higher up the SERPs, then you’ve probably looked at that “People also ask” box before. It’s got a list of questions and drop-down answers so users can easily get quick, relevant information. But it doesn’t answer your biggest question: Is this box going to steal my SERP ranking?

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What To Do When A Competitor Targets Your Branded Keyword

Imagine this scenario: you pull up your favorite search engine and type in your company name, but instead of your company being the first hit you see the name of a competitor.

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Topics: SEO

Irresistible Content for All Stages of a Sales Funnel

Want to get more high quality opportunities for your sales team?

Duh, who wouldn’t?

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How To Calculate Your Cost Per Lead… And 5 Ways to Lower It

So you just wrapped up another marketing campaign and you’re feeling pretty good. 

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Topics: PPC

What is Schema Markup? Here’s how it can boost your website performance.

Schema markup, sometimes referred to as schema or structured data, is among the essential SEO tactics you need to improve technical SEO performance and increase your site's search engine positioning. 

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Topics: SEO, Technical SEO

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