Digital Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.

Navigating Email Marketing in 2024: Essential Strategies for Compliance and Success

Demystifying Email Authentication Protocols: Learn more about the impact of Google and Yahoo's email policy changes on businesses and how you can ensure compliance in your HubSpot portal.

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Topics: Email Marketing

The Power of Sales and Marketing Alignment

Help us to understand the influence of sales dynamics on marketing strategy and operations, and identify effective ways for aligning marketing with sales in B2B companies.

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Marketing AI Conference 2023: Key Takeaways for B2B Companies

Celebrating its 4th gathering, the 2023 Marketing AI Conference attracted over 700 attendees and showcased the rising influence of AI in marketing with talks on harnessing AI B2B and valuable networking opportunities.

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How to Plan a Successful Website Launch


Congratulations! You’re website project is finally complete, and you’re ready to launch after countless hours of meetings, writing, and hunting down content. 

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A Guide to GA4 Migration

The Shift from Universal Analytics to Google Analytics 4 (GA4)

In the ever-evolving landscape of digital marketing, nothing stands still for long. As advancements in marketing and data software multiply, we're seeing a paradigm shift that's hard to ignore. At the heart of this change is the transition from Google's Universal Analytics (UA) to Google Analytics 4 (GA4). This isn't merely an upgrade...

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Search Engine Optimization Prices: The Truth About SEO Services Prices

There are more than 5.5 billion searches per day on the internet. 

But, surely, your ideal clients aren't looking for businesses like yours online because you’re in the B2B space, right?

Think again.

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Topics: SEO

2023 Technical SEO Checklist for Digital Marketers

Technical SEO is a key element in ranking your site in Google SERPs, but it may be one of the most challenging aspects of SEO. To truly understand how SEO works and why it’s so important, you have to dig into the meat of it. We’re not talking about keywords and backlinks. We’re talking about technical SEO.

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Topics: SEO, Technical SEO

A Guide to Modern Marketing Strategy for B2B Manufacturers

The idea of marketing is not new to manufacturing companies. A quick review of the automobile industry shows that the manufacturing industry knows how to create and manage powerful brands through traditional marketing techniques.

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A Guide on How to Measure the ROI of SEO

Search Engine Optimization (SEO) is the unsung hero of any digital marketing strategy for any manufacturing company. While exciting digital campaigns with videos and hashtags grab the limelight and catch the eye, a well-planned and well-executed SEO strategy can help make the most of a business's most valuable digital asset: its own website. It can also help make the most of any digital campaign,...

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The Guide to Digital Marketing for Manufacturers

Digital marketing is a vital part of all manufacturers' marketing strategies. With all the terms, concepts and platforms out there, marketing can be confusing if you're just starting your digital marketing plan. We created a guide to give you an overview of what you should consider when planning.

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