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Internet Marketing Blog
Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.
Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.
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Google, which claims the overwhelming majority of search engine user’s love, processes 5.6 billion search queries every single day. That’s an almost unimaginably massive number of searches being streamed through one search engine alone. The fact that we’re obsessed with searching online is old news, but how we’re going about doing it has changed.
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Increasing conversions for B2B (business to business) involves so much more than building landing pages that convert better. Conversion rate optimization for B2B tends to be more difficult than business to consumer (B2C) because of these added complexities:
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When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we ... Read More
Company websites serve many purposes, but brands who design their website with lead generation strategies in mind will see the most ROI from their investment. While some industries only require that businesses use their website to communicate who they are and details about their products and services, in today’s digital age, every ... Read More
One of the main goals of your digital marketing strategy is lead generation. There’s a lot that goes into capturing leads, but none of it can happen unless you get traffic moving to your website. This should be the natural result of an SEO strategy designed for lead generation, but it isn’t enough to just get traffic landing on your site. Leads aren’t always ... Read More
Measuring your return on investment (ROI) from marketing is no easy task, especially in the digital space. Measuring digital marketing is as much about monitoring, testing, and tweaking as it is about researching and planning. That’s why identifying a specific set of digital marketing KPIs (key performance indicators) ... Read More
Search engine optimization (SEO) has evolved into a science of its own. For many marketing teams, SEO concepts are easy to grasp but difficult to implement due to time, conflicting information about SEO best practices and outdated advice, and inaccurate reporting. SEO myths can cause long-term damage to a website’s placement options, ... Read More
You may be thinking about hiring a website design firm, or you may have even begun your journey to a new or revamped site for your business. The modern website design process takes a lot of science--from technical development acumen with the latest ... Read More
If you or your marketing team are on the brink of a website design project (or redesign), you’re probably trying to organize and prioritize a high volume of information and messaging. Whether you bring the perspective of an executive at a mature company, a startup entrepreneur, or a seasoned marketer, you know that the toughest part ... Read More
