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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Measuring the Performance of Your Digital Marketing

For some, the word “metrics” sends a chill down their spine, especially when it comes to measuring digital marketing performance. In our experience, this typically happens with clients who want to track their online efforts, but simply have no idea where to start, or which metrics to actually measure. For the uninitiated, it can be daunting.

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Topics: Web Analytics

Creating a Lead Generation Strategy for Your Company Website

If you’re an older business, your website has probably evolved to become an extension of a brick-and-mortar storefront (or multiple storefronts if you’ve experienced success). For newer companies born in the Internet era, an online presence might have been the driving impetus—or at the very least a serious consideration—of your start-up plan. While the age of ... Read More

Topics: SEO

Top Trends That Will Influence Web Design in 2020

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Topics: Website Design

Creating a Content Strategy for Your Blog/Website

Over the years, we’ve seen varying degrees of success from our clients when it comes to content creation. Many do it well, and we just come in and make some minor enhancements to keep things rolling.

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5 Ways to Improve the Performance of Your Enterprise Website

There are a variety of factors that go into designing a successful enterprise website. You need buy-in from a variety of stakeholders. You need a workflow that ensures the behemoth project stays on track. You need talented designers and writers to convey all that valuable information you want to communicate to your customers—and to prospective customers.

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Topics: Website Design, UX

Using SEO to Find New Business Opportunities

The effective use of Search Engine Optimization (SEO) doesn’t stop at ranking and lead generation.  There is a data pipeline for companies to find new business opportunities. Follow these steps to uncover the data and discover new ideas for growing or expanding your business.

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Topics: SEO

Benefits of CDN Hosting vs. Traditional Website Hosting

At one point in time, traditional web hosting ruled the land. Thanks to an abundance of different hosting companies, which housed websites of various sizes, this kind of hosting served the needs of most companies. Of course, as we all know, the Internet is constantly changing, and today has evolved into a massive archive that houses and delivers personal, ... Read More

How to Create Content that Engages and Converts Visitors on Your Site

Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online foothold since they felt so far behind. Unfortunately, creating content that doesn’t solve a customers’ specific ... Read More

Topics: SEO

The Hard Truth About Search Engine Optimization Prices

How much does search engine optimization cost? And what can you reasonably expect to pay for the best SEO services? Read on to learn more about the prices for SEO services.

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Topics: SEO

5 Quick Ways to Generate Sales Leads Using Digital Marketing

Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.

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