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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Generating an Effective Local SEO Strategy for Multi-Location Businesses

For many local businesses, deciding where to focus their marketing energy and budget is one of the biggest challenges. After all, this is a decision that influences their visibility in the market and their success. One wrong move and the competition walks away with customers that should have been theirs.

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Topics: SEO, Local SEO

Knowmad Ranks as Best Local Digital Marketing Agency: The advantages of inbound & local marketing for small business

In a recent blog post, we discussed the research behind the importance of local SEO – 46% of Google searches are local, and understanding your customers’ needs is crucial to benefiting ... Read More

Crafting the Perfect Content to Aid Your SEO Campaign

Content is king in any SEO strategy. You’ve probably heard that so much that it’s starting to get old. While that one statement tells us that content is important, it really does nothing for telling us what it means to create great SEO content in 2018.

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Topics: SEO, Local SEO

Deciding Which Pay Per Click Platform Is Right For You

Pay per click (PPC) advertising is a crucial part of a strong digital marketing campaign for any business that wants to be successful. In fact, in today’s competitive digital world, PPC is essential for many small and medium sized businesses. It’s been shown that PPC boosts brand awareness ... Read More

Topics: PPC

7 Effective Strategies for Ranking in the Local Pack

Do a search for any type of business on Google and tell us what you see. It doesn’t matter if it’s for a Mexican restaurant, auto insurance agent or digital marketing agency, there’s one feature that remains consistent across each search.

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Topics: SEO, Local SEO

Find Out Why Directory Listings Are Crucial for Local SEO

Once upon a time, there was this archaic device called a telephone book. Depending on where you lived, the size of this directory could be unwieldy. As a business, if you didn’t make it into the directory for it’s annual publication, you were out of luck until next year.

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Topics: SEO, Local SEO

Local SEO: What It Is and Why Your Business Needs It

Shop local. Buy local.

We hear this all the time. It is the mantra of small businesses, and anyone that cares about their local community. Small businesses are great for local economies, but they’re also essential for building the communities we want to call home. Most people want to support smaller, local businesses.

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Topics: SEO, Local SEO

How A Killer Website Can Boost Your Conversions

What is the most valuable selling tool of your business?

You may have come up with several answers, but the truth is that your website is probably the most powerful attractor to visitors that you own, and that means website design and web development are two of the keys to boosting your company’s return on investment. But if the number of visitors to ... Read More

Topics: Website Design

How SEO and Inbound Marketing Are Different and Why It Matters

You hear a lot of buzzwords in digital marketing like inbound marketing, search engine optimization (SEO), search engine marketing (SEM), SEO services, and local SEO. But what does it all mean, and what is most relevant to your business?

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How Will Google's Change to a Mobile-First Index Affect Organic Rankings?

Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.

But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.

... Read More
Topics: SEO, Website Design

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