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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Why Review Generation Is a Must for Building Your Online Reputation

When was the last time you made a purchase or considered connecting with a company without reading a few online reviews first? If you’re like 91% of today’s consumers, you probably don’t remember the last time. Yes, that many people really do read online ... Read More

5 Lead Capture Techniques Besides Forms

If asked, most businesses would say that converting leads into customers is among the top priority for their business. One of the biggest challenges for businesses in achieving this goal is attracting and engaging qualified leads in the first place. The internet has become increasingly crowded with businesses focused on lead generation, some of them practically ... Read More

How Should You Respond to Google’s Recent Core Algorithm Update?

It’s that time again. Google has officially rolled out another core update, causing yet another upheaval in the world of digital marketing. The most recent core update was released this past March and it has businesses wondering how it’s going to affect their online performance – both today and in the long term.

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Topics: SEO

5 Engaging Web Design Tips to Boost Conversions Today

When you’re measuring the success of your business, there are a lot of different numbers and metrics that come into play. You’re probably looking at your sales revenue, profit margin, customer acquisition costs, along with a multitude of digital marketing analytics. With so many moving parts, how do you know which metric matters the most?

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Topics: Website Design

How to Revitalize Your SEO with a New Approach to Keyword Research

Every business today needs to have a strategy for being found online, and search engine optimization has been the rock start of digital marketing for years. There are a lot of components to SEO but it’s safe to say that one of the most important is your keyword strategy.

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Topics: SEO

When Is It Time to Consider a Website Redesign for Your Small Business?

The moment you launch your first website is an exciting time for your small business. Finally, you have a beautiful, highly functional website that will serve as a representation of your business online. You understand the value of great web design and you worked hard to produce a site that you know will meet your customer’s expectations. Now it’s time to sit ... Read More

Topics: Website Design

How Does Search Intent Factor into Your Content Strategy?

Content is king. If you’ve paid even a miniscule amount of attention to digital marketing advice for your business, you’ve likely heard this phrase a thousand times. So, you’ve went all in on a content strategy, and while you’re getting hits, nothing else seems to be happening.

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Why Is Website Speed Important for a Website?

While companies launch websites for a variety of reasons, website speed plays a vital role in overall business success on the internet. When we speak of website speed, we’re referring to the page download speed - the amount of time it takes for your web page to load for a user after they’ve clicked on the website link from the search engines or social media. ... Read More

Why Using Structured Data in Web Design Is Important for SEO

If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet ... Read More

Topics: SEO, Website Design

Why UX Is Vital to Successful SEO in 2019

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user ... Read More

Topics: SEO, UX

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