Getting results from pay per click (PPC) advertising isn’t easy. It requires experience, expertise, and training. But even if you hire an agency who has all three, you’re still uncertain if pay per click advertising is worth the investment.
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Image optimization for SEO was once a simple formula, but as search engine algorithms and devices evolve, image optimization looks different today than it did just a few years ago.
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Many manufacturing companies like to stay in their comfort zone when it comes to digital marketing. Investing in pay-to-play ads and articles on industry websites, using a website that’s nothing more than an online sales brochure, and very few KPIs in place to measure digital performance. If it’s not broken, why fix it, ... Read More
For manufacturers, modern marketing is often trickier than it seems on the surface. Many brands are expanding market share and targeting broader audiences with help from an industrial marketing agency, populating the internet with even more ... Read More
In our last post, Building Conversational Marketing Into Your Website, we shared a broader definition of conversational marketing and how it's much more than a chatbot feature. We provided a list of conversational marketing formats and styles that can integrate with website ... Read More
If a conversational marketing strategy is on your “to-do” list, it’s critical to define it correctly from the beginning. While chatbots and live chat are part of conversational marketing, an article from Read More
In traditional marketing, the Four Ps were developed initially by a Notre Dame marketing professor, Jerome McCarthy. They stand for:
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There is little argument that the COVID-19 (coronavirus) pandemic is wreaking havoc on business and industry across the globe. Many companies have temporarily halted production or have changed over to producing medical supplies. Others - many “essential businesses” - are experiencing exponential growth in demand and struggle to keep up. The rest of us are ... Read More
According to a CMO Survey from Deloitte, “marketing analytics spending is growing moderately but is expected to surge by 61 percent in the next three years.” While marketing analytics platforms can show you everything from ... Read More
Any online marketer worth their salt knows how important a sound search engine optimization (SEO) strategy is for their website. However, there are a variety of technical SEO factors that lead to success, and you have to take all of them into account to garner the best possible search results. The advantage of SEO is that when done well it can have a significant ... Read More
