Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Local SEO: What It Is and Why Your Business Needs It

Shop local. Buy local.

We hear this all the time. It is the mantra of small businesses, and anyone that cares about their local community. Small businesses are great for local economies, but they’re also essential for building the communities we want to call home. Most people want to support smaller, local businesses.

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Topics: SEO, Local SEO

How A Killer Website Can Boost Your Conversions

What is the most valuable selling tool of your business?

You may have come up with several answers, but the truth is that your website is probably the most powerful attractor to visitors that you own, and that means website design and web development are two of the keys to boosting your company’s return on investment. But if the number of visitors to ... Read More

Topics: Website Design

How SEO and Inbound Marketing Are Different and Why It Matters

You hear a lot of buzzwords in digital marketing like inbound marketing, search engine optimization (SEO), search engine marketing (SEM), SEO services, and local SEO. But what does it all mean, and what is most relevant to your business?

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How Will Google's Change to a Mobile-First Index Affect Organic Rankings?

Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.

But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.

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Topics: SEO, Website Design

Pay Attention To these 5 KPIs In Your PPC Campaigns

Key performance indicators (KPIs) are the metric that marketers most commonly use to determine how their campaigns are progressing, and what areas need tweaking to make them more effective.

If you’re running a pay-per-click (PPC) campaign, you need real-world data to determine your return-on-investment (ROI), and there are five essential KPIs you need ... Read More

Topics: PPC

How PPC and SEO Work Together to Drive Traffic to Your Site

In the marketing world, Pay Per Click (PPC) and SEO are usually seen as two completely opposite worlds.

One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and ... Read More

Topics: SEO, PPC

How Long Does It Take to See Results from Inbound Marketing?

Inbound marketing has forever changed the way businesses market themselves. With outbound marketing strategies, results are almost instantaneous. The consumer either reacts positively to your message or they don’t. The decision is often made on the spot. Inbound marketing is different.

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The Ultimate Guide to Responsive Web Design

In the old days, businesses could get by with a website specifically designed for desktop computers that was easy to navigate and filled with outstanding content.

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Topics: Website Design

Historic Hardware Store Website Design Project

Known for its deep roots with both the farming community and urban gardeners, Renfrow Hardware is a 117 year old hardware store located in historic downtown Matthews. Established in 1900 by Thomas Jefferson "Captain" Renfrow, the family-owned general store persists as one of the most distinctive ... Read More

Medical Office Website Design Project

The Connection


When you think of Matthews Internal Medicine Group, words that come to mind are trustworthy, caring, personable, and quality service. While the doctors, staff, and facility fully support and uphold these descriptions, their website design did ... Read More

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