Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Pay Per Click (PPC) Advertising:  Is it Worth It?

Getting results from pay per click (PPC) advertising isn’t easy. It requires experience, expertise, and training. But even if you hire an agency who has all three, you’re still uncertain if pay per click advertising is worth the investment. 

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Topics: PPC

Image Optimization for SEO in 2020

Image optimization for SEO was once a simple formula, but as search engine algorithms and devices evolve, image optimization looks different today than it did just a few years ago.

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Topics: SEO

Digital Marketing for Manufacturers: Targeting The Right Audience

Many manufacturing companies like to stay in their comfort zone when it comes to digital marketing. Investing in pay-to-play ads and articles on industry websites, using a website that’s nothing more than an online sales brochure, and very few KPIs in place to measure digital performance. If it’s not broken, why fix it, ... Read More

Inbound Marketing Plan for a Manufacturing Company

For manufacturers, modern marketing is often trickier than it seems on the surface. Many brands are expanding market share and targeting broader audiences with help from an industrial marketing agency, populating the internet with even more ... Read More

Conversational Marketing Examples

In our last post, Building Conversational Marketing Into Your Website, we shared a broader definition of conversational marketing and how it's much more than a chatbot feature. We provided a list of conversational marketing formats and styles that can integrate with website ... Read More

Building Conversational Marketing Into Your Website

If a conversational marketing strategy is on your “to-do” list, it’s critical to define it correctly from the beginning. While chatbots and live chat are part of  conversational marketing, an article from Read More

How to Create a Content Marketing Plan with the 4 Ps

In traditional marketing, the Four Ps were developed initially by a Notre Dame marketing professor, Jerome McCarthy. They stand for:

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How to Lead Digital Marketing During a Recession

There is little argument that the COVID-19 (coronavirus) pandemic is wreaking havoc on business and industry across the globe. Many companies have temporarily halted production or have changed over to producing medical supplies. Others - many “essential businesses” - are experiencing exponential growth in demand and struggle to keep up. The rest of us are ... Read More

5 Ways to Determine if your Digital Marketing is Effective

According to a CMO Survey from Deloitte, “marketing analytics spending is growing moderately but is expected to surge by 61 percent in the next three years.” While marketing analytics platforms can show you everything from ... Read More

2020 Technical SEO Checklist

Any online marketer worth their salt knows how important a sound search engine optimization (SEO) strategy is for their website. However, there are a variety of technical SEO factors that lead to success, and you have to take all of them into account to garner the best possible search results. The advantage of SEO is that when done well it can have a significant ... Read More

Topics: SEO

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