Digital Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


NC MFGCON 2024 Recap: Insights, Opportunities, and Growth for Manufacturing Industry

The North Carolina Manufacturing Conference (NC MFGCON) 2024, held from May 13-14 in Durham, NC, marked its ninth year with a significant milestone: the largest attendance to date, drawing nearly 450 manufacturing professionals and industry leaders. As the state's premier manufacturing event, NC MFGCON continues to be a powerful platform for networking, knowledge sharing, and showcasing the...

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Benchmark Your Industrial SEO for Growth

As a manufacturer, you know the importance of constantly measuring and improving your operations to stay competitive. However, many industrial companies neglect to apply these same principles to their marketing efforts. Why? Because it's hard to know where to start.

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Navigating Google's Major Search Update (March 2024)

Google’s launching a new core update that will remove up to 40% of unhelpful content from search results. Here’s what it means for you.

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Navigating Email Marketing in 2024: Essential Strategies for Compliance and Success

Demystifying Email Authentication Protocols: Learn more about the impact of Google and Yahoo's email policy changes on businesses and how you can ensure compliance in your HubSpot portal.

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Topics: Email Marketing

The Power of Sales and Marketing Alignment

Help us to understand the influence of sales dynamics on marketing strategy and operations, and identify effective ways for aligning marketing with sales in B2B companies.

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Marketing AI Conference 2023: Key Takeaways for B2B Companies

Celebrating its 4th gathering, the 2023 Marketing AI Conference attracted over 700 attendees and showcased the rising influence of AI in marketing with talks on harnessing AI B2B and valuable networking opportunities.

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How to Plan a Successful Website Launch

Introduction

Congratulations! You’re website project is finally complete, and you’re ready to launch after countless hours of meetings, writing, and hunting down content. 

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A Guide to GA4 Migration

The Shift from Universal Analytics to Google Analytics 4 (GA4)

In the ever-evolving landscape of digital marketing, nothing stands still for long. As advancements in marketing and data software multiply, we're seeing a paradigm shift that's hard to ignore. At the heart of this change is the transition from Google's Universal Analytics (UA) to Google Analytics 4 (GA4). This isn't merely an upgrade...

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Search Engine Optimization Prices: The Truth About SEO Services Prices

There are more than 5.5 billion searches per day on the internet. 

But, surely, your ideal clients aren't looking for businesses like yours online because you’re in the B2B space, right?

Think again.

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Topics: SEO

2023 Technical SEO Checklist for Digital Marketers

Technical SEO is a key element in ranking your site in Google SERPs, but it may be one of the most challenging aspects of SEO. To truly understand how SEO works and why it’s so important, you have to dig into the meat of it. We’re not talking about keywords and backlinks. We’re talking about technical SEO.

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Topics: SEO, Technical SEO

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