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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


The Modern Web Design Process

If you are reading this article, you’re either thinking about hiring a website design firm or already have started down the road of a website design project. Creating a website involves more than technical acumen and design skills.

A successful website requires telling the story of your business in a way ... Read More

Topics: Website Design

An Evolution of Google Algorithms: Where They Started, Where They Are Now, Where They Are Going

Founded in 1998, Google has gone from its humble beginnings to the current state where it is the easiest, fastest, and most affordable way to find just about everything you need on the internet. However, Google has not always been such a reliable information source. It took tons of work, energy, research, time, and algorithmic change to get it to where it is ... Read More

Topics: SEO

Recent Google Update: Penalties on Interstitial Ads

Google has sent out warnings that it is going to crackdown on interstitial ads starting next year. The inter-web giant will be reinforcing its emphasis on mobile search experiences with new penalties that will affect intrusive interstitials on mobile web ... Read More

Topics: SEO

AdWords Campaign Experiments: Why You Should Be Using It & How

AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that ... Read More

Topics: PPC

Top 3 PPC Ad Extensions: How to Use Them & When

Before you know how and when to use PPC ad extensions, you need to know what they are, the different types available, and why they are needed in the first place. Essentially, Google tends to update its AdWords ad extensions on a regular basis. Therefore, you should only learn about the 3 most popular and long lasting extensions and how to best apply ... Read More

Topics: PPC

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