EVERYTHING YOU NEED TO FUEL YOUR GROWTH ONLINE.
Industry-Specific Expertise
At Knowmad, we specialize in helping industrial and manufacturing companies grow online. Our team has extensive knowledge and experience in these industries, allowing us to create tailored strategies that will make your business stand out in the digital world. We understand the unique nuances of marketing the complex products and services in these industries, and we have a proven system to help you succeed.
Targeted and Effective Strategies
Every business is different, so we take a personalized approach to our digital marketing services. Our team will work closely with you to understand your business, goals, and target audience to create a customized strategy that will effectively reach and engage your potential customers. From website design to search engine optimization (SEO) and targeted advertising services, we have the experience and expertise to help your business grow online.
Proven Results
Our B2B digital marketing services have a track record of success. We have helped numerous industrial and manufacturing companies increase their online visibility, generate more leads, and grow their sales pipeline. Our strategies are data-driven to ensure maximum effectiveness and performance. With our unique understanding of the industrial sector and digital marketing, you can be confident that you’re investing in a proven and reliable way to grow your company online.
SEARCH MARKETING SERVICES
AI Search Optimization (AEO)
Organic traffic isn't disappearing—it's shifting. AI Overviews and answer engines now deliver answers directly in search interfaces, often without requiring a click. Meanwhile, buyers are turning to tools like Perplexity, ChatGPT, and Gemini for product recommendations, technical specifications, and vendor comparisons. If your brand isn't appearing in these AI-generated results, you're invisible at the exact moment purchase decisions are being shaped.
Our AI Search Optimization service positions your brand where modern buyers actually search. We establish your presence in AI Overviews and answer engines, creating content that makes you a cited authority when prospects ask questions about your industry, products, and applications. This isn't about chasing algorithms—it's about ensuring your expertise shapes decisions at the moment they're being made.
Search Engine Optimization (SEO)
Your buyers are searching for solutions before they ever talk to sales. They're evaluating suppliers, comparing technical specifications, and researching industry applications—all through organic search. If your brand doesn't appear in those critical early research moments, you've lost the opportunity to shape their decision before the conversation even starts.
Knowmad's award-winning SEO service builds long-term visibility where your buyers search. We establish your brand as an authoritative resource on the topics that matter to your market, optimize your site to capture high-intent traffic, and create content that moves prospects from research to conversation. With over twenty years of experience serving B2B manufacturers and industrial companies, we deliver sustainable organic growth that fills your pipeline with qualified leads—not just traffic.
Pay-Per-Click (PPC)
Organic visibility takes time to build. PPC gets you in front of high-intent buyers immediately. When prospects are actively searching for solutions you provide, PPC puts your brand at the top of search results, capturing attention at the exact moment they're ready to engage.
Knowmad's PPC Services deliver targeted campaigns on Google Ads, Bing Ads, and other platforms that reach your specific audience. We handle everything—campaign structure, ad copy, landing pages, and performance optimization—to deliver qualified leads efficiently. Unlike traditional PPC agencies that optimize for clicks, we optimize for conversions and pipeline contribution, ensuring every dollar spent drives measurable business outcomes.
DESIGN SERVICES
Web Design
Web Design is a core service dating back to our origins and is the perfect way to give your company the digital presence it deserves. That's because your website should be your most powerful tool for lead generation and driving growth. But for many B2B companies, especially in the industrial and manufacturing space, that's not the case.
Whether you're struggling to generate leads or want to improve your website's appearance to showcase your capabilities better, we can help. Our proven 5-step web design process will help you create a beautiful, effective website for your business. And who knows, it might win an award!
Brand Collateral
In the industrial and manufacturing sector, it's super important that your brand collateral—like line cards, presentations, business cards, folders, brochures, and more—truly reflect your company and its unique sales pitch. With Knowmad, you can rely on skilled designers who get your industry and target audience to create visually captivating and informative materials. Your collateral will not only look amazing, but it'll also effectively convey your message and capabilities to the world.
Growth-Driven Design
Our Growth-Driven Design service is a monthly engagement in which we proactively review and enhance your website and brand collateral. Our team always considers your growth strategy and looks for opportunities to improve your brand experience so you can achieve your goals.
Perfect for industrial and manufacturing businesses with a smaller in-house team, the Growth-Driven Design service gives you a design and development team committed to your growth. A digital presence that’s constantly evolving and getting better helps you attract more leads and drive growth online.
STRATEGY & MESSAGING SERVICES
Digital Marketing Program
At the heart of your digital marketing program lies your ideal buyer's journey, guiding us to tailor each digital marketing channel specifically to resonate with your target audience at every stage of their journey. Whether they're in the awareness, consideration, or decision phase, we create compelling content and experiences that effortlessly guide them through the funnel and toward conversion.
This comprehensive and cohesive approach optimizes the impact of each marketing channel while aligning the overall strategy with your unique needs and preferences. As a result, you get a program that fuels your online growth and establishes meaningful connections with your target audience.
Messaging Strategy
You only have around 5 seconds to capture the attention of your website visitors and motivate them to take action. That's why it's so important to have a well-crafted messaging strategy that clearly communicates your value proposition and resonates with your target audience.
Sadly, most industrial and manufacturing companies skip this step, which makes it harder to stand out from the competition, convert leads, and increase sales. If you're struggling with one or more of these, it may be a sign that your messaging is unclear, confusing, or ineffective.
However, when you craft a compelling message tailored to your ideal buyer's needs, you can cut through the noise and engage your prospects like never before.
Email Marketing
Email marketing is an opportunity to stay top-of-mind and strengthen your connection with customers. We create sales email campaigns, lead nurturing campaigns, and monthly newsletters to engage your audience and inspire action.
Whether you want the audience to click through to a landing page, make a purchase, or simply engage with your brand, you can be confident that your emails are crafted with a compelling message in your voice and tone. With our email marketing services, you can expect increased awareness, engagement, and action with our email marketing services.
HUBSPOT SERVICES
HubSpot Onboarding
Our HubSpot Onboarding is an 8-12 week program designed to set you up for success with HubSpot and help you optimize your sales and marketing operations.
You'll get a customized HubSpot portal, a sales process map, and personalized training for your sales and marketing teams. Ideal for those migrating to HubSpot or seeking automation, this service provides one-on-one support—the easiest way to get started with HubSpot.
HubSpot CRM Implementation
With over a decade of hands-on experience in HubSpot, our team of certified experts has the depth of knowledge and proficiency required to guide businesses across various industries toward successful HubSpot implementations and optimizations. Our proven methodology ensures a streamlined transition, customized workflows tailored to your specific needs, and ongoing support that empowers you to maximize your HubSpot investment.
