SERVICES
plan

INDUSTRIAL MARKETING PLAN

INDUSTRIAL MARKETING PLAN

Get an effective marketing plan that fuels real, sustainable growth

  • ATTRACT YOUR IDEAL BUYER
  • GET MORE QUALIFIED LEADS
  • GROW YOUR SALES PIPELINE

GROWTH STARTS HERE

GROWTH STARTS HERE

GROWTH STARTS HERE

GROWTH STARTS HERE

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The most effective B2B marketing starts with a deep understanding of the buyer's journey.

Your digital marketing strategy is the backbone of your online presence. It drives traffic to your website, captures qualified leads, and ultimately fuels your sales pipeline.

But for most industrial companies, that’s easier said than done. With complex products, niche markets, and longer sales cycles, it’s hard to know where to start or how to reach your target audience effectively.

That’s where we can help. Our approach is simple — we put the buyer first.

When you understand your buyer’s journey in the context of industrial marketing, your sales and marketing efforts can more effectively meet their needs, speak directly to their pain points, and position your brand as the solution they’ve been searching for.

Buyer Journey Map messaging Marketing Program SEO PPC HubSpot

Knowmad helped us understand our buyer's journey for the first time. It was a fascinating process that transformed our approach to marketing.

Ed Boss, President -- Riteks Inc.

How we develop your Industrial Marketing Strategy

Buyer Journey Workshop

We begin with a comprehensive workshop to fully understand your target audience, including industrial buyers, their pain points, and how they make purchasing decisions. This collaborative session helps us craft your buyer journey map, laying the groundwork for marketing and sales efforts that resonate with your ideal buyers.

Customer Interviews

To gain a deeper understanding of your buyers' journey, we'll conduct one-on-one interviews with recent customers. These interviews allow us to uncover valuable insights into their motivations, decision-making process, and experiences with your brand. We'll ask questions like:

  • What triggered them to start looking for a solution like yours?

  • What were their biggest challenges and frustrations with existing solutions?

  • What were the key factors that influenced their decision to choose your company?

  • How has their experience been since they became a customer?

These interviews provide invaluable, real-world data that will inform your marketing strategy and help you connect with your target audience on a deeper level.

Gap Analysis

Next, we conduct a thorough gap analysis to identify areas of improvement within your current marketing strategies, including business-to-business (B2B) marketing. We look at everything from your website design and CRM platform to search engine optimization, pay-per-click, and email marketing, giving you actionable insights on how to optimize your digital presence.

Strategy Presentation

We present a comprehensive marketing strategy that addresses opportunities at each stage of the buyer’s journey. Our presentation includes a visual representation of your buyer journey and a breakdown of the specific channels, marketing campaigns, and tactics we recommend for reaching, capturing, and nurturing leads in your sales pipeline.

Marketing Plan

Finally, we create a detailed marketing plan that outlines specific activities and priorities to implement your manufacturing marketing strategy. This actionable document includes measurable goals, timelines, and key performance indicators (KPIs) to track success and ensure continuous improvement.

Channel audits help you discover
new growth opportunities

OUR APPROACH

Buyer-First Marketing Gets Real Results

A buyer-first industrial marketing plan will transform how your business grows.

When you understand your buyer's journey, you can leverage every opportunity to reach your target audience, drive qualified traffic, and capture more leads. This means increased visibility, a consistent flow of opportunities, and achieving your most ambitious goals.

Reach your target audience

By understanding your buyer's journey, you can create targeted content and messaging that speaks directly to their needs, pain points, and desires.

This helps you reach and engage your ideal buyers in a more meaningful way.

Generate more qualified traffic

With a well-defined digital marketing strategy, you can optimize your website and content, increasing your search engine visibility and driving more traffic to your site.

Superior user experience

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Capture more qualified leads

By aligning your messaging and tactics with the different stages of the buyer journey, you can capture leads at every stage and nurture them towards a sale.

This results in higher-quality leads and a more efficient sales pipeline.

Grow your sales pipeline

Ultimately, a buyer-first industrial marketing strategy fuels your growth and drives more leads into your sales pipeline.

By understanding your buyers and optimizing your tactics, you can generate more qualified opportunities and close more deals.

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Why choose Knowmad for your
industrial marketing plan?

BENEFITS OF WORKING WITH KNOWMAD
Deep Industry Expertise
Award-Winning Agency
Data-Driven Approach
Sales & Marketing Alignment
HubSpot Solutions Partner
Collaborative Process

The experts nomads

Get access to skilled professionals dedicated to helping your business thrive online.

DIONA KIDD

MANAGING PARTNER [AKA: DYNAMIC DUO]

DAN OLSON

BRAND STRATEGIST [AKA: STORY ARCHITECT]

KERRI EAST

HUBSPOT CONSULTANT [AKA: ONLINE ORACLE]

SARAH KÜHN

LEAD DESIGNER [AKA: AESTHETIC ALCHEMIST]

MATT EDENS

DIRECTOR OF SEARCH MARKETING [AKA: SORCERER OF SEARCH]
meredith-matson MEREDITH-FUN

Meredith Matson

PROJECT MANAGER [AKA: DEADLINE DYNAMO]

Your journey starts

with Knowmad.

Schedule a free consultation.

We start with a meeting to learn more about your business and marketing goals so we can help you start your journey to success online.

Transform your digital presence.

We’ll refine your brand messaging, optimize your digital touchpoints, and establish a robust foundation for effective digital marketing.

Enjoy lasting success online.

We’ll deliver digital marketing roadmaps with strategic activities to help you attract, nurture, and convert more browsers into buyers.