As a Brand Strategist, Dan gets to the "why" of the business and its customer behavior to craft a compelling message and strategy that engages the target audience and contributes to the bottom line.
Dan leads a workshop that gets to the heart of the business and its target audience. He then crafts messaging that positions the business as the guide for the audience on a journey to become the hero. After fully understanding the persona, the buying process, and the messaging, Dan creates a written digital marketing strategy to help the business succeed online.
Dan loves a good coffee and beer and spending time with his family. He and his wife, Ashley, have two kids (Dylan and MacKenzie) and are expecting twins this fall! He's also a huge Chicago Bears fan, enjoys frisbee golf, and battles it out on family game nights.