HEY, I'M Matt Edens, the director of search marketing 📈 at Knowmad

Where strategy meets execution, and performance isn't optional.

Matt designs search strategies like ecosystems: built to grow, evolve, and outperform.

Every engagement starts with a simple question; what are we really trying to move? From there, Matt builds frameworks that align search visibility with actual business outcomes. That means organic and paid search strategies grounded in commercial intent, cornerstone content that attracts qualified buyers, and performance systems that measure what matters.

His background blends SEO, paid media, and business operations, but the throughline is always the same: clarity, precision, and sustained impact. Matt doesn’t optimize for vanity metrics; he optimizes for performance, building systems that scale results, reduce waste, and give clients an edge their competitors can't easily copy.

At Knowmad, he collaborates with one of the sharpest teams in the industry; and together, they bring a no-fluff, high-accountability mindset to every campaign they run.