Tooling solutions and products for aerospace industry
Name: Gabriel Smith
Age: 55-65
Family: Married, empty nester. Helped form the company under a different name over 25 years ago. Company was acquired, rebranded, and Gabriel is now a Board Member who signs off on all large spending decisions. .
Occupation + Role in company: Board Member
Gabriel’s typical day consists of: Part-time involvement with the company, attends quarterly planning and budget meetings. Spends remaining time traveling or at the golf course.
What Gabriel is focused on: Making sure the company is operating at full potential while protecting the company’s assets and identifying emerging opportunities to expand market share, cut costs, and reporting profits to key stakeholders.
How Gabriel stays informed: Annual and quarterly meetings. Gabriel has access to the company CRM to monitor sales and checks in regularly with the CFO.
Medical Research Facility
Name: Barbara
Age: 45-60
Family: Married. Kids are older and in high school or college. Maintaining a work/life balance has always been a challenge for Barbara and she worries that her focus on her career has caused her to miss out on family life.
Occupation + Role in company: Director of Operations
Barbara’s typical day consists of: lots of face-to-face meetings, answering tons of emails, plans and coordinates new contracts and ongoing projects
What Barbara is focused on: coordinating human and material resources for the facility within budget and delivering projects on time
How Barbara stays informed: Peers, trade publications, online searches
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