Are you using buyer personas in your Inbound Marketing? If you're looking to add these to your marketing toolbox, then this template is for you. Buyer personas are powerful because they add faces and personalities to an audience, which makes marketing more meaningful for you and your readers.
A buyer persona is a fictional person who is created based on the personalities, goals, and pains of real audience members. Often, but not always, they are potential customers. We use these personas when planning campaigns, writing content and anywhere else they can inform our marketing. Personas usually take the form of a 1 page document but you can get as creative or in-depth as you like with them.
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