Are Your Sales and Marketing Teams on the
Our approach to inbound marketing is speciﬁcally designed to create transparency between sales and marketing. This is a key starting point, because this alignment will support your overall business strategy, and be the spark behind all of the processes we'll establish to make your inbound marketing efforts sustainable.
To get your inbound marketing platform off the ground, we use:
- Service-level agreements (SLAs) between sales and marketing
- Audience research and development
- Content marketing
- Online lead generation and lead nurturing
- Search Engine Optimization (SEO) and Search Marketing (SEM)
- Social media marketing
Utilizing these tools and tactics, your company's online marketing will attract the right online audience, capture higher quality sales leads, and convert more of those leads into new customers. This also allows your sales and marketing teams to be completely in sync from day one.