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inbound marketing

Our Inbound Marketing Services
Are The Key to Finding
Your Ideal Customer

Imagine your website is a magnet, one created solely for the purpose of attracting and nurturing ideal customers. That's the philosophy behind inbound marketing.

Our Inbound Marketing program is designed for businesses who are scaling or ready to scale—their sales and marketing efforts through the power of digital marketing. Ultimately, inbound marketing is not just another tool; it's a holistic methodology that builds and nurtures a proprietary audience for your business.

As an experienced Inbound Marketing agency, we're a great fit to help you plan, build and run a productive inbound marketing program. 

AWARD-WINNING INBOUND MARKETING

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A Few of Our Past and Present Clients

Mallard Creek Polymers Inbound Marketing Case Study
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intrinsics case study
Barnhardt Natural Fibers
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Are Your Sales and Marketing Teams on the
Same Page?

Our approach to inbound marketing is specifically designed to create transparency between sales and marketing. This is a key starting point, because this alignment will support your overall business strategy, and be the spark behind all of the processes we'll establish to make your inbound marketing efforts sustainable.

To get your inbound marketing platform off the ground, we use:

  • Service-level agreements (SLAs) between sales and marketing
  • Audience research and development
  • Content marketing
  • Online lead generation and lead nurturing
  • Search Engine Optimization (SEO) and Search Marketing (SEM)
  • Social media marketing

Utilizing these tools and tactics, your company's online marketing will attract the right online audience, capture higher quality sales leads, and convert more of those leads into new customers. This also allows your sales and marketing teams to be completely in sync from day one.

Inbound Marketing Takes the Buyer Journey Into Account

Knowing the path your customer takes to an online purchase is key to crafting your inbound marketing game plan. There are checkpoints all along the way, and it's important for your strategy to serve as a marketing roadmap that works right alongside your sales funnel.
HERE IS THE ROAD TO GENERATING MORE REVENUE ONLINE :

1 drive traffic

You can generate more opportunities by attracting traffic to your website. And when we say "traffic," we mean the right kind of traffic, and not just traffic for traffic's sake. This is an important first step in your path to online marketing success because of the simple math behind it: increased visibility creates increased opportunity.

By targeting the ideal visitors for your business, we will help you increase your traffic to your website.
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2 convert visitors into leads

Visitors are great. But if they're not being converted into leads, then the effort is fruitless. This is where content becomes so important, from web pages to blog posts to email campaigns. We'll optimize your website to engage and convert your target audience, and as a result you'll turn more of your visitors into leads, and grow your marketing database larger than ever before.
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3 nurture leads into customers

Not every customer is ready to buy when they first become a sales lead. This is why lead nurturing is so important. Our inbound marketing program nurtures leads throughout the entire buying process by using helpful information that is timely and relevant to them. The best part?

Along the way, important information is gathered for sales. As a result, conversations are more meaningful and productive for both your buyers and sales team—and this information will inform future strategies, too.
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4 grow & improve

One of the best parts of putting this strategy into place is that you can measure the results. Once your lead generation engine is in place delivering qualified leads, you'll want to scale the solution and continue to improve performance. This may mean investing more in online channels that have been proven to deliver new customers, adding more content to expand your reach online, or adding campaigns for additional audience groups.

Together we'll continue to create new opportunities for increased awareness, engagement, and performance of your inbound marketing.
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lets have a conversation

About An Inbound Marketing Assessment

Interested in speaking to an inbound marketing expert? We can help you discover new opportunities and determine if our inbound marketing program makes sense for you.

877-898-3403

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933 Louise Ave, Suite 112, Charlotte, North Carolina 28204
Contact us at 877-861-2974 for a consultation

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