marketing automation services

Don’t Automate Just for Automation’s Sake

Marketing automation sounds great on paper. However, automation isn't just a way to make a marketing leader's life easier. On the front end, it allows you to prioritize and accomplish marketing efforts in a highly organized matter. But on the backend, it can turn prospects into leads, and leads into customers.

Keep in mind that it's still an art; though marketing automation is a valuable tool, it can never be robotic. Personalized messaging that overcomes buyer objections should always be the goal of any automated effort.


Our Approach to Marketing Automation

We believe that marketing automation exists for one reason: to assist the buyer from the time they make first contact to the time they become sales-qualified. (Honestly, we believe it can also be used to engage customers after a purchase, too—but first things first.)

From online marketing campaigns to email marketing to social messaging, almost any digital marketing endeavor can be automated. And the best part? All of those endeavors can be measured along the way. This allows you to constantly tinker, shifting your strategies once you start to uncover what generates revenue and what doesn't.

  • Marketing campaigns
  • Contact management
  • Prospect activity data
  • List segmentation
  • Lead scoring and nurturing
  • A/B testing
  • Email marketing
  • Blogging platforms
  • Social media publishing
  • Landing pages and forms
  • Goal measurement and reporting
  • CRM integration
  • Marketing analytics
  • Closed-loop reporting

Two Key Marketing Automation Questions

Most of our marketing conversations with companies start with two questions. Here's the first:

1. How Could Marketing Automation Help Your Buyers?

Some companies aren't using marketing automation because they're still not convinced of its effectiveness. Others haven't pulled the trigger because they have no idea how to implement it—even when they know they need it.

Once we know the ins and outs of your company, we can show you how effective marketing automation can be for your business. Then we can help you implement it so you can improve lead quality and quickly assign and follow-up with those leads. If you're already using it, often we're able to make improvements to ensure you're nurturing leads properly.

2. How Could Marketing Automation Support Sales Efforts?

Once we have a strong understanding of your current marketing processes and resources, we can help you determine your goals for a marketing automation system. Those goals play a huge role in determining which marketing automation platform will work best for you. Together we can determine which platform fits best, and then set benchmarks and goals to evaluate success.

lets have a conversation

Contact us to learn how marketing automation can accelerate your business.


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