Our Approach to Marketing Automation
We believe that marketing automation exists for one reason: to assist the buyer from the time they make ﬁrst contact to the time they become sales-qualiﬁed. (Honestly, we believe it can also be used to engage customers after a purchase, too—but ﬁrst things ﬁrst.)
From online marketing campaigns to email marketing to social messaging, almost any digital marketing endeavor can be automated. And the best part? All of those endeavors can be measured along the way. This allows you to constantly tinker, shifting your strategies once you start to uncover what generates revenue and what doesn't.