• INCREASE IN WEBSITE SALES OPPORTUNITIES
    341%
  • INCREASE IN ORGANIC TRAFFIC
    524%
  • KEYWORDS RANKED FROM ZERO
    13,220
MANUFACTURING
back to all work

the workScaling Sales with Brand, SEO & Content Marketing

services
INDUSTRY
  • MANUFACTURING

results

Digital marketing transformed our sales process. It gave us a system that brings in leads consistently.
Michael -- Marketing Leader at 3V Sigma USA
INCREASE IN WEBSITE SALES OPPORTUNITIES
341
%
INCREASE IN ORGANIC TRAFFIC
524
%
KEYWORDS RANKED FROM ZERO
13,220
ABOUT THE PROJECT

The challenge

-Generating More Sales Opportunities Through Marketing-

3V Sigma USA had a vision: to scale sales using marketing and create a sustainable inbound lead engine. They knew that traditional outbound prospecting alone wouldn’t drive long-term growth.

To execute this vision, they hired a marketing leader with expertise in digital transformation—someone who could integrate Brand Strategy, Brand Identity, and Brand Deployment into a full-funnel approach.

“I was brought in because the company knew digital marketing could be a growth engine. My vision was to make sure it was built correctly—from strategy to CRM tracking—so that every inquiry could be tied back to revenue.”

- Michael, Marketing Leader

 

3V Sigma USA

3V Sigma USA is a world-leading producer of advanced specialty chemicals ranging from synthetic polymers to organic chemistry molecules. Through a deep knowledge of chemistry, chemical processes and final market applications, they develop and produce chemicals that deliver high performance.

3v (1)

 

The Challenges Faced

  • No clear brand strategy—positioning and messaging weren’t defined.
  • No structured content strategy—no way to attract and nurture inbound leads.
  • No SEO presence—the company wasn’t appearing in relevant search results.
  • No marketing attribution—without CRM tracking, ROI couldn’t be measured.

Laying the Foundation: Brand Strategy & Identity

Before deploying SEO, content, and website development, the marketer first developed a strong brand foundation.

  • Brand Strategy → Defined positioning, messaging, and market differentiation.
  • Brand Identity → Developed a cohesive visual and messaging framework.
  • Brand Deployment → Built a marketing system using SEO, Web, and Content to drive inbound demand.

Once this groundwork was in place, the team moved into execution.

 

 

Strategy: SEO & Content Marketing to Drive Sales Opportunities

The goal wasn’t just rankings—it was to attract sales-ready leads and turn them into inbound opportunities.

 

Website Optimization for Sales Conversion

  • Refreshed messaging & UX to align with sales conversations.
  • Provided strategic guidance and SEO input to enhance landing page effectiveness and inquiry conversion.

SEO & Content Strategy to Attract Sales-Ready Leads

  • Focused on ranking for high-intent, industry-specific keywords.
  • Developed content for engineers & procurement teams to engage decision-makers.
  • Balanced educational articles (awareness) with sales-driven content (conversion).

Evolving the Content Strategy

Rather than a one-size-fits-all approach, the content strategy evolved to align with the audience’s needs.

  1. Started with foundational blog posts — SEO-driven articles targeting key industry terms.
  2. Incorporated SME (Subject Matter Expert) interviews — bringing real-world expertise into content.
  3. Expanded to video & launched a YouTube channel — visual storytelling to engage a broader audience.
  4. Shifted focus to decision-making content — helping engineers & procurement teams evaluate 3V Sigma USA’s products/services.

This ensured that content was not static—it evolved based on audience engagement and business goals.

CRM Tracking to Measure & Optimize Lead Flow

  • Implemented CRM tracking to capture every inbound contact.
  • Tied inquiries to marketing sources to measure lead generation ROI.

“We didn’t just generate traffic. We built a system that consistently delivers qualified sales opportunities.”

- Michael, Marketing Leader

 

By the Numbers: Impact on Sales & Lead Generation

 

Inbound leads grew from 49 to 216 in one year — a 341% increase in sales opportunities

directly from digital marketing.

 

524% increase in organic traffic — fueling inbound lead generation.

 

From 0 to 13,220 keyword rankings — positioning 3V Sigma USA as an industry-recognized leader in search.

 

LEAD GENERATION FROM THE WEBSITE

Where they were

Where they are now

49 SALES OPPORTUNITIES
216SALES OPPORTUNITIES

Where they were

49 SALES OPPORTUNITIES

Where they are now

216SALES OPPORTUNITIES
KEYWORD RANKINGS

Where they were

Where they are now

0 keywords
13,220keywords

Where they were

0 keywords

Where they are now

13,220keywords

 

 

How Marketing Scaled Inbound Sales Opportunities

Before implementing SEO, content, and CRM tracking, every sales opportunity was generated manually through outbound prospecting.

 

One year later, the company has a reliable flow of inbound leads for sales.

 

This shift allowed sales to:

  • Spend less time on cold outreach and more time closing deals.
  • Prioritize leads who had already shown interest in 3V Sigma USA’s solutions.
  • Track every lead in the CRM to measure marketing-driven revenue.

"SEO didn’t just increase traffic—it gave our sales team a pipeline of inbound opportunities they could consistently work with.”

- Michael, Marketing Leader

 

 

Key Takeaways

  • Sales is still heavily involved—but now, they receive inbound leads instead of sourcing every prospect manually.
  • SEO & content were built around real business needs, not just traffic goals.
  • CRM tracking allowed the company to measure real marketing ROI, ensuring every deal could be attributed to its source.

“This approach wasn’t just about getting more traffic—it was about integrating SEO into our sales process and making it a scalable growth engine.”

 

 

The Challenge of Staying Competitive

While SEO was a huge success, rankings slightly declined in the last 6 months due to:

  • Increased competition in industry-related search terms.
  • Need for continued optimization to maintain visibility.
  • Conversion rate fluctuations—lead volume was strong, but growth slowed slightly.

What’s Next?

  • Optimize top-ranking pages for even stronger performance.
  • Enhance calls-to-action to convert more visitors into leads.
  • Continue evolving SEO strategy to maintain competitive positioning.

Conclusion

A Vision for Scalable Sales Growth Realized

  • 3V Sigma USA went from relying on outbound prospecting to generating 216 inbound leads in one year.
  • Sales no longer has to source every deal—marketing now delivers a predictable stream of sales opportunities.
  • CRM tracking ensures that every lead is measured, followed up on, and tied back to marketing.
  • 3V Sigma USA is now an industry-recognized leader in inbound sales growth.
"Digital marketing transformed our sales process. It gave us a system that brings in leads consistently.” - Michael, Marketing Leader